Leisure and Tourism: Predicting Demand

Course aim

To enable students to understand the factors that influence demand in leisure and tourism contexts. To provide the context in which students can examine various approaches to predicting demand trends and tourist consumption behaviour.

Course content

The course will focus on outlining the basic principles and concepts behind leisure and tourism, including social trends and changes that have occurred and are continuing to occur in people’s behavioural patterns. The course will then focus on demand, outlining how demand can be applied to both leisure and tourism contexts. An understanding of consumer behaviour will then be entered into, specifically focusing on the ‘new’ consumer, the psychology of consumption and consumption patterns and the unique nature of experiential consumption. This course will also explore various aspects of demand trends for emerging tourism products and destinations. Finally, the course will provide a case study to allow a variety of predictive models to be conceptualised and then tested in terms of predicting demand.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Workshop	3 hours x 11 weeks
EXTERNAL, CITY WEST, ONLINE
External	3 hours x 11 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

E-Portfolio, Presentation including an individual essay

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.