International Tourism: Predicting Markets and Opportunities

Course aim

To enable students to understand various factors that influence emerging demand and business opportunities in international tourism contexts. To apply a range of conceptual and analytical skills in predicting demand trends, opportunities, and tourist consumption behaviour.

Course content

Psychological and economic concepts behind predicting market trends; the impacts of changing market demand on international tourism business; social trends and changes influencing people’s behavioural patterns; the ‘new’ consumer behaviour; the psychology of consumption patterns; the unique nature of experiential consumption; Demand trends for emerging tourism products and ‘new’ destinations; the implications of changing trends on the future; application of predictive models and analytical skills to predicting demand and new business opportunities in the context of international tourism.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Preparatory	1 x 1 week
Seminar	3 hours x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External	30 hours equiv. x N/A
INTERNAL, CITY WEST (INTENSIVE)
Seminar	30 hours equiv. x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Presentation, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.