Creative and Accountable Marketing
Postgraduate
Postgraduate
BUSS 5245
Postgraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
100401
4.5
No
School of Marketing
This course provides students with theoretical and practical knowledge of:
Students completing the course develop a body of knowledge that:
Topics covered in this course include:
Kotler, P, Burton, S, Deans, K, Brown, L & Armstrong, G 2012, Marketing, 9th edn, Pearson Education Australia, Frenchs Forest, NSW
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
BUSS 5244 | Contemporary Management Skills |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Seminar (Compulsory Introductory Seminar) | 4 hours x N/A | ||
Seminar | 3 hours x 11 weeks | ||
INTERNAL, CITY WEST (INTENSIVE) | |||
Seminar | 37 hours x N/A | ||
EXTERNAL, CITY WEST, ONLINE | |||
External (Asynchronous Online Discussion plus 1 hour per week of Compulsory Synchronous Discussion) | 37 hours equiv. x N/A | ||
EXTERNAL, OFFSHORE, HOPKINS TRAINING AND EDUCATION GROUP, ONLINE | |||
External (Asynchronous Online Discussion plus 1 hour per week of Compulsory Synchronous Discussion) | 37 hours equiv. x N/A | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External | 37 hours equiv. x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Case study, Group assignment and self assessment, Short answer questions and class participation
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)
Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.