Consuming Media: Communication Industries and their Audiences

Course aim

To introduce students to issues of consumer-producer identity; blogging and podcasting; e-commerce consuming; media ratings, including current techniques for gathering and analysing audience data; internet ratings; consumer loyalty programs; branding; promotional competitions; sponsorship; fan clubs; corporate image management; sports spectatorship, and a number of other new and emergent techniques for audience formation and management.

Course content

Considers consumer-producer identity; e-commerce consuming; media ratings including current techniques for gathering and analysing audience data; internet ratings; regulatory laws and policies affecting public media access and use, consumer loyalty programs, branding, promotional competitions, sponsorship, fan clubs; corporate image management; spectatorship.

Textbook(s)

Nightingale, V 1996, Studying audiences: The shock of the real, Routledge, London

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL (INTENSIVE)
Workshop	3 hours x 5 days (1 wk)
Seminar	3 hours x 5 days (1 wk)

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Group report, Literature review

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.