Minor Thesis B
Postgraduate
Postgraduate
MARK 5050
Postgraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
012673
4.5
No
School of Marketing
To refine and extend competence in scholarly inquiry, critique and reflection through applying the research process to investigate an area related to marketing.
This course provides the opportunity to apply theory to actual practice. Students working for a company will be able to focus on a problem facing their company; those who do not have this option will develop a project with the course coordinator. Students will take the research proposal developed in Research Methods in Business and Management G and conduct the research and then prepare a report. This report will be expected to follow the format that would be seen in an honours thesis comprising literature review, problem definition propositions, results and discussion. The course allows the student to gain skills in problem solving and management of the research process in an applied context
Nil
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 5032 | Influencing Consumer Behaviour |
BUSS 5059 | Research Methods in Business and Management G |
MARK 5049 | Minor Thesis A |
MARK 5025 | Marketing Management |
This course may be taken concurrently with MARK 5049 Minor Thesis A.
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Self Directed Study | N/A x 10 weeks | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External (Consultation with research supervisor as required) | N/A x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Completed Minor Thesis Report (total word count for Minor Thesis A & B will be 9,000 words)
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)
Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.