Enterprise and Business Creation

Course aim

To equip students to understand the key aspects of starting a small business, enable them to identify and evaluate a business idea, evaluate its market and business potential and write a complete business plan.

Course content

Understanding entry strategies for new business people, concept evaluation, the business planning process, key aspects of business regulation and legal aspects to consider when setting up and staffing a business. Market research and analysis, market penetration, pricing, financials for the entrepreneur, debt versus equity financing, ethical business behaviour, safeguarding intellectual property.

Textbook(s)

Peacock R W 2004, Understanding Small Business: Practice, Theory and Research, 2nd edn, Scarman Publishing, Adelaide

Prerequisite(s)

72 units including 36 units of Division of Business courses.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST (INTENSIVE)
Seminar	30 hours equiv. x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.