New Product Development and Marketing

Course aim

To equip students to plan and implement a range of approaches for developing and marketing new products and services and modifications of existing product and service offerings.

Course content

Understanding the process of innovation and the role of the “product champion”. Forecasting techniques and the assessment of future demand. Market testing techniques and methodologies. New product development processes. Techniques used by marketers to facilitate the launch process. The process of marketplace adoption. Post-launch market monitoring and market adoption measurement.

Textbook(s)

Merle C C 1997, New products management, 5th, Irwin, Chigago, IL

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1010	Marketing Principles: Trading and Exchange
MARK 1008	Buyer and Consumer Behaviour

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment 1, Assignment 2, Examination

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.