Public Relations S

Course aim

To develop an awareness and understanding of contemporary public relations theory and practice in the context of contemporary culture and contemporary media.

Course content

Introduction to the public relations profession, exploring key public relations theories that underpin contemporary practice. Introduction to the various sectors of public relations and the management of internal and external communications: introduction to the role of media in public relations, practical application and specific case study analysis with a focus on public relations strategies and tactics important to successful campaigns.

Textbook(s)

Johnston, J & Zawawi, C 2009, Public Relations Theory and Practice, 3rd ed, Allen & Unwin, Crows Nest, NSW.

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, OFFSHORE, KAPLAN HIGHER EDUCATION - SINGAPORE (INTENSIVE)
Lecture	4 hours x 2 days
Seminar	8 hours x 1 day
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY (INTENSIVE)
Lecture	4 hours x 2 days
Seminar	8 hours x 1 day

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Quiz, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.