Communication and the Media S

Course aim

To provide students with an introductory understanding of the role of the media in contemporary life, and the skills to communicate effectively in a variety of contexts.

Course content

Theories of communication; Media industries (print, broadcast and advertising) and media audiences; the effects of the media on contemporary life; Forms of writing - academic writing, report writing, and media writing; Engaging with media - public relations, media interviews, media conferences; Communication and technology - significance of the Internet, and implications for international communication; Globalisation of the media; cultural diversity; communication in the Asian region.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY (INTENSIVE)
Lecture	4 hours x 2 days
Workshop	8 hours x 1 day
INTERNAL, OFFSHORE, KAPLAN HIGHER EDUCATION - SINGAPORE (INTENSIVE)
Lecture	4 hours x 2 days
Workshop	8 hours x 1 day

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Presentation, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.