Advertising: Images, Industry and Audience S

Course aim

To introduce students to the visual imagery and associated texts of advertising, to its industrial contexts and audiences, within a broad framework of communication and cultural studies.

Course content

Media, popular culture and advertising; promotional culture; social, cultural, communication, economic and political factors involved in advertising and its interpretation; audiences; consumers and consumption; branding as identity construction; globalisation and advertising; ethics and regulation; media convergence and the universalisation of promotionality; viral and guerillia advertising; culture jamming and ‘protest advertising’.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY (INTENSIVE)
Lecture	4 hours x 2 days
Seminar	8 hours x 1 day
INTERNAL, OFFSHORE, KAPLAN HIGHER EDUCATION - SINGAPORE (INTENSIVE)
Lecture	4 hours x 2 days
Seminar	8 hours x 1 day

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Major essay, Minor essay, Out of home advertising project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.