Advertising: Images, Industry and Audience S

Course aim

To build on student skills in the analysis of written, aural and visual texts (gained in Introduction to Communication and Cultural Studies or equivalent), concentrating on texts produced by the advertising industry for its various audiences, all within a broad framework of critical communication and cultural studies theories and professional practices.

Course content

Students will develop skills in analysing and interpreting complex 'creative' advertising texts and campaigns. These texts will be for commercial, governmental, not-for-profit, protest and personal, and all will demonstrate the 'art of persuasion' in the arena of promotional culture. Texts will be analysed in terms of globalisation, audience demographics, government regulatory frameworks, advertising ethics, new technologies, media convergence, and the use of the promotional form by new social movements. The course will provide students the theoretical basis to begin designing their own creative persuasional texts.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY (INTENSIVE)
Lecture	4 hours x 2 days
Seminar	8 hours x 1 day
INTERNAL, OFFSHORE, KAPLAN HIGHER EDUCATION - SINGAPORE (INTENSIVE)
Lecture	4 hours x 2 days
Seminar	8 hours x 1 day

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Major essay, Minor essay, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.