Advertising Management

Course aim

To review the tradition of advertising and to develop the creative process, and utilise key aspects of media management to develop and implement an advertising campaign.

Course content

Review of the tradition of advertising; its scope and functions; the advertising energy, its environment and advertising plans; audience analysis, behaviour and research, the creative process, strategy and copywriting; art, print, broadcast and electronic production, key aspects of media management including the print broadcast and electronic media as well as the development of media plans; conceptualisation, development and implementation of an advertising campaign.

Textbook(s)

Wells, William D 2007, Advertising: Principles and Practice, Pearson Education , Australia

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL (INTENSIVE)
Seminar	N/A x 4 days

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Advertising Plan, Discussion paper

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.