Marketing Strategy and Planning
Postgraduate
Postgraduate
MARK 5033
Postgraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
010343
4.5
No
School of Marketing
To develop an understanding of different conceptual models used in crafting marketing strategy; and to develop applied skills in marketing planning and decision making.
This course also provides students with the practical and theoretical knowledge necessary to evaluate marketing opportunities and prepare a marketing plan.
Environmental analysis – internal and external analyis to identify occurrences, trends and other information to determine strengths, weaknesses as well as opportunities and threats. Major trends and changes occurring in the world and what they mean for business and marketing. Customer and Competitor analysis. Deriving a sensible marketing plan from information gathered via environmental analysis. Budgeting and forecasting. Key concepts in strategy, Principles of Pricing, Empirical generalisations and how they can help marketing planning.
Wood MB 2013, Essential guide to marketing planning, 3rd edn, Pearson, Sydney
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 5064 | Marketing Information and Analysis |
MARK 5025 | Marketing Management |
MARK 5032 | Influencing Consumer Behaviour |
The above courses plus one marketing elective.
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Seminar | 3 hours x 10 weeks | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External (Weekly podcast seminars) | N/A x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Continuous assessment, Examination, Group assignment with peer assessment (Marketing Plan (groups of 1,2 or 3)), Presentation
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.