Public Relations 2

Course aim

Develop further understanding of the principles of Public Relations and its practice and effects in contemporary society through issues and case study analysis and practice based problem solving.

Course content

This course extends and develops understanding and application of public relations theories and practice, as introduced in Public Relations 1. It aims to explore and provide analysis of the role and practice of Public Relations in critical areas of practice, specifically issues management, event management, crisis management, media management. The course also explores the use of both new and traditional media in contemporary public relations practice; the integration of public relations with marketing and advertising and the importance of sophisticated use of language and visual communication in contemporary public relations practice.

Textbook(s)

Chia, J & Synnott, G 2009, An Introduction To Public Relations:From Theory to Practice, Oxford University Press, South Melbourne, Vic

Prerequisite(s)

Subject Area & Catalogue Number	Course Name
Group 1
COMM 1055	Public Relations 1 CMM

Either of the listed prerequisites plus the completion of at least 36 units of undergraduate study.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 13 weeks
Tutorial	2 hours x 13 weeks
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Lecture	2 hours x 13 weeks
Tutorial	2 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Media Writing, Portfolio, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.