Public Relations 2
Undergraduate
Undergraduate
COMM 2037
Undergraduate
No
009634
4.5
No
The 2025 timetable is
not yet available.
School of Creative Industries
Course Alert: This course is no longer available for enrolment
To enable students to examine and apply complex understanding of Public Relations theory as well as assess Public Relations practice and its effects in contemporary society through issues and case study analysis and practice based problem solving.
Students will develop an understanding on Public relations theories and practice; analysis of the role and practice of Public Relations in critical areas of practice. Specifically media management, issues management, event management, and crisis management. Students will use both new and traditional media in contemporary public relations practice; the integration of public relations with marketing and advertising; and the importance and application of sophisticated use of language and visual communication in contemporary public relations practice.
Chia, J & Synnott, G 2012, An Introduction To Public Relations:From Theory to Practice, 2nd, Oxford University Press, South Melbourne, Vic
Subject Area & Catalogue Number | Course Name |
---|---|
Group 1 | |
COMM 1055 | Public Relations 1 CMM |
Either of the listed prerequisites plus the completion of at least 36 units of undergraduate study.
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, MAGILL | |||
Lecture | 1 hour x 13 weeks | ||
Tutorial | 2 hours x 13 weeks | ||
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL | |||
Lecture | 2 hours x 13 weeks | ||
Tutorial | 2 hours x 13 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Media Writing, Portfolio, Report
EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
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Fee-paying program for domestic and international students
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Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.