Real Estate Business and Marketing Management G

Course aim

To provide students with the knowledge necessary to manage a real estate agency, to supervise the marketing of complex commercial and industrial property and to provide competent real estate investment advice

Course content

Introduction to real estate marketing; Researching the market for real estate agency services; Organising the organisation; Ethics of real estate marketing; Marketing real estate services; Sales Management; Special topics in marketing – marketing on the web and auctions; Marketing real estate as an investment – marketing shopping centres and office buildings; Staffing and directing the real estate office/department; controlling the real estate organisation.

Textbook(s)

McAdams, L.D & Sobeck, J M 2017, Real Estate Brokerage: A Management Guide, 9th edn, Dearborn Real Estate Education, Chicago

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
BUSS 5332	Property Agency and Management G
COML 5010	Fundamentals of Property Law G

ECON 5019 Property Research G or equivalent.

Corequisite(s)

Nil

Teaching method

Component	Duration
EXTERNAL, CITY WEST, ONLINE (INTENSIVE)
External	N/A x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Continuous assessment, Report, Test

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.