Advertising: Images, Industry and Audience

Course aim

To introduce students to the visual imagery and associated texts of advertising, to its industrial contexts and audiences, within a broad framework of communication and cultural studies.

Course content

Media, popular culture and advertising; promotional culture; social, cultural, communication, economic and political factors involved in advertising and its interpretation; audiences; consumers and consumption; branding as identity construction; globalisation and advertising; ethics and regulation; media convergence and the universalisation of promotionality; viral and guerillia advertising; culture jamming and ‘protest advertising’.

Textbook(s)

Nil

Prerequisite(s)

Subject Area & Catalogue Number	Course Name
Group 1
COMM 1033	Introduction to Communication and Cultural Studies
Group 2
COMM 1055	Public Relations 1 CMM

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Lecture	2 hours x 13 weeks
Tutorial	2 hours x 13 weeks
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY
Lecture	2 hours x 13 weeks
Tutorial	2 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Major essay, Minor essay, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.