Advertising: Images, Industry and Audience

Course aim

To build on student skills in the analysis of written, aural and visual texts (gained in Introduction to Communication and Cultural Studies or equivalent), concentrating on texts produced by the advertising industry for its various audiences, all within a broad framework of critical communication and cultural studies theories and professional practices.

Course content

Students will develop skills in analysing and interpreting complex 'creative' advertising texts and campaigns. These texts will be for commercial, governmental, not-for-profit, protest and personal, and all will demonstrate the 'art of persuasion' in the arena of promotional culture. Texts will be analysed in terms of globalisation, audience demographics, government regulatory frameworks, advertising ethics, new technologies, media convergence, and the use of the promotional form by new social movements. The course will provide students the theoretical basis to begin designing their own creative persuasional texts.

Textbook(s)

Nil

Prerequisite(s)

Subject Area & Catalogue Number	Course Name
Group 2 COMM 1057 or equivalent
COMM 1057	Public Relations Theory and Practice
Group 1
COMM 1033	Introduction to Communication and Cultural Studies

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Lecture	2 hours x 13 weeks
Tutorial	2 hours x 13 weeks
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY
Lecture	2 hours x 13 weeks
Tutorial	2 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Major essay, Minor essay, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.