Advertising: Images, Industry and Audience
Course Level Undergraduate
Area/Catalogue
COMM 3006
Course Level
Undergraduate
Offered Externally
No
Course ID
007592
Unit Value
4.5
University-wide elective course
No
Timetable/s
This class has not been
timetabled for year 2024.
Course owner
School of Creative Industries
Course Alert: This course is no longer available for enrolment
Course aim
To build on student skills in the analysis of written, aural and visual texts (gained in Introduction to Communication and Cultural Studies or equivalent), concentrating on texts produced by the advertising industry for its various audiences, all within a broad framework of critical communication and cultural studies theories and professional practices.
Course content
Students will develop skills in analysing and interpreting complex 'creative' advertising texts and campaigns. These texts will be for commercial, governmental, not-for-profit, protest and personal, and all will demonstrate the 'art of persuasion' in the arena of promotional culture. Texts will be analysed in terms of globalisation, audience demographics, government regulatory frameworks, advertising ethics, new technologies, media convergence, and the use of the promotional form by new social movements. The course will provide students the theoretical basis to begin designing their own creative persuasional texts.
Textbook(s)
Nil
Prerequisite(s)
| Subject Area & Catalogue Number | Course Name |
|---|---|
|
Group 2
COMM 1057 or equivalent |
|
| COMM 1057 | Public Relations Theory and Practice |
| Group 1 | |
| COMM 1033 | Introduction to Communication and Cultural Studies |
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, MAGILL | |||
| Lecture | 2 hours x 13 weeks | ||
| Tutorial | 1 hour x 13 weeks | ||
| INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL | |||
| Lecture | 2 hours x 13 weeks | ||
| Tutorial | 2 hours x 13 weeks | ||
| INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY | |||
| Lecture | 2 hours x 13 weeks | ||
| Tutorial | 2 hours x 13 weeks | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Major essay, Minor essay, Project
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
Dr Philip Bagust
