Specialist Topics in Marketing

Course aim

To provide students the opportunity to study specialist topics in marketing, benefitting from the expertise of an external or visiting academic.

Course content

Specialised study in an area of expertise to an external or visiting academic. Topics will be of significance in contemporary marketing management or marketing research. Specific choice of topic will be influenced by activities of the Ehrenberg-Bass Institute for Marketing Science.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1010	Marketing Principles: Trading and Exchange

Successful completion of 7 additional courses.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Preparatory	1 x 1 week
Seminar	1 hour x 10 weeks
Workshop	2 hours x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Seminar	10 hours x N/A
Workshop	20 hours x N/A
EXTERNAL, CITY WEST, ONLINE
External	30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Continuous assessment, Examination, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.