Specialist Topics in Marketing

Course aim

To provide students the opportunity to study specialist topics in marketing, benefitting from the expertise of a visiting academic.

Course content

Specialised study in an area of expertise to a visiting academic. Topics will be of significance in contemporary marketing management or marketing research. Specific choice of topic will be influenced by activities of the Ehrenberg-Bass Institute for Marketing Science.

Textbook(s)

Nil

Prerequisite(s)

14 courses including at least 6 marketing courses. Requires cumulative GPA of 4.5 or higher.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	2 hours x 4 days
Workshop	2 hours x 4 days
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External (Moderated online daily student discussions)	1 hour equiv. x 13 weeks
External	2 hours equiv. x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Examination

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.