International Master of Business Administration (Advertising and Brand Management)
Degree Level Postgraduate
Year 2025
You're considered an Australian student if you are any of the following:
Degree Level Postgraduate
Year 2025
Mode
On-campus/Online
Fees
$AU 34,200 per 1.0 EFTSL for students enrolled in 2025
Applicants are required to have one of the following:
Applicants who have:
12018 Excellence in Research for Australia (ERA). 2UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 3AFR BOSS Magazine, April 2018 – League of Scholars. 4Australian Financial Review BOSS Best Business Schools List 2023. 5Ranked #4 (Undergraduate) and #5 (Postgraduate), ComparED (QILT) Student Experience Survey 2021-22, Learning Resources Indicator.
Public universities.
Are you an early career professional looking to progress your career in an international business context?
This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.
You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy.
You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context.
The two year program comprises 16 courses, including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:
You will then move into your specialisation studying areas such as e-Marketing, advertising and brand management.
This two-year IMBA provides professionals with advanced knowledge and management skills for international business. It does not require previous work experience.
Courses are designed in consultation with industry professionals, so you’ll learn through real life case studies and develop the knowledge and expertise you need to address today’s global business challenges.
You’ll gain real-world insights through UniSA’s global business focus, executive knowledge and networks. Graduate with the knowledge, skills and experience to succeed in your future career—no matter where in the world you choose to work.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
The Advertising and Brand Management specialisation is designed and taught by academics actively involved in collaborative industry research. Courses draw on international research and professional experience both locally and abroad, so they are relevant, practical and applicable to today’s environment. You will develop the expertise and skills for effective professional practice.
Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.
Hear from Executive Director: MBA and Executive Education about what makes our International Master of Business Administration unique, and what opportunities you can make the most of as a UniSA student.
Upon graduation, an International Master of Business Administration (Advertising and Brand Management), will equip you with specialist skills to pursue advertising career opportunities worldwide.
Your advanced marketing knowledge and management skills will enable you to progress into senior advertising and marketing roles such as:
Applying to study with us:
You may be eligible for Advanced Standing. When applying through SATAC, please refer to the codes below. If you are uncertain about your eligibility, please include more than one SATAC code in your list of application preferences.
Advanced Standing for previous studies means you can complete the requirements of this qualification in less than 2 years. You can apply if you have successfully completed one of these (please see entry requirements for further details):
Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.
International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
Available for students who are interested in undertaking specified activities with the aim of enhancing the overall student experience at UniSA.
Travel Grants are available to participate in our Study Overseas Programs. UniSA has agreement with over 80 institutions globally.
Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and spaces that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
With well over 30 years of extensive business-linked experience both nationally and internationally, I maintain a long held commitment to preparing students to become the business professionals and leaders of the future. As the Program Director I see how students who undertake this program develop advanced knowledge and skills in business but are also empowered with the confidence to graduate career-ready and achieve their future career goals.
The way you apply for UniSA will depend on the undergraduate or postgraduate coursework degree you're interested in studying.
The majority of applications are made via the South Australian Tertiary Admissions Centre (SATAC). Check out more information on the SATAC website and follow the appropriate process for your degree of interest.
There are a small number of degrees that you need to apply for through direct application processes. The process you need to follow will be listed on the 'How to Apply' section of the degree homepage, but you'll also be taken to where you need to go if you hit the 'apply' button.
If you are interested in studying one of our 100% online degrees you'll need to apply directly to UniSA Online.
You can find more information about the application processes for UniSA on our How to Apply webpage.
If you're more interested in applying for a postgraduate degree by research, check out and follow the information in our step by step guide to applying.
Applications for all degrees will close ahead of study commencing, but the timelines may vary for undergraduate and postgraduate degrees.
The deadline to apply to study a degree at UniSA for semester one (commencing late February) and be guaranteed equal consideration is generally in very late November or early December. While you may be able to apply after this date, you are not guaranteed to be considered equally with other applicants and your application may not be assessed in time for the main round of offers. More competitive degrees may not make any offers after the main offer round. Find more information on the Key Dates section of the SATAC website, but you can also call the Future Student Enquiries team for more information on 08 8302 376.
Many postgraduate by coursework degrees do not have set closing dates. The exceptions are highly competitive degrees, so it is best to check – either on the degree homepage on the SATAC website or by checking with our Future Student Enquiries team.
As most postgraduate applications are assessed as they are submitted and offers are continuous, there are no set closing dates for applications. Degrees can be filled and closed with little notice so it is best to apply as soon as possible to avoid missing out on a place. For more information, please contact our Future Student Enquires team on (08) 8302 2376 or submit an enquiry.
You may be eligible for credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area and completed within a certain timeframe. Receiving credit or RPL will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree. You can read more about our pre-existing credit agreements through our online Credit Assessor. If you have related industry experience, you may also be eligible to receive recognised prior learning (RPL) for this experience. Credit and RPL is assessed by the Program Director once you've received an offer, and you apply through UniSA's current student experts, Campus Central.
Future Student Enquiries welcomes the opportunity to meet with you to discuss your study options at UniSA. We can discuss degree information, entry requirements and pathways, applications, general career outcomes and student life, so you have the information to make the best study decision for your future. Head to our Book an Appointment webpage to find a date and time to speak with us, and take your next steps on journey to university study.