Study International Master of Business Administration (Tourism and Event Management) at the University of South Australia (UniSA). Information for Australian students.

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Entry requirements Degree overview Career outcomes How to apply Study experience

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Australian students

Start Date
February
July

Campus
City West

Duration
2 year(s) full-time

Program Code
DMIN

SATAC Code
4CM196 (Internal)
4CM197 (Internal)

Study as
Full-time or part-time

Mode
On-campus/Online

Fees
$AU 34,200 per 1.0 EFTSL for students enrolled in 2025

Entry requirements

Applicants are required to have one of the following:
- A completed bachelor degree from a recognised higher education institution or equivalent; or
- A completed graduate diploma from a recognised higher education institution; or
- A completed graduate certificate from a recognised higher education institution.
Applicants who have:
- completed a bachelor degree in a business discipline; or
- completed a bachelor degree which includes a major in business, commerce, marketing or management; or
- completed a graduate certificate in a business discipline,
  
  are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study or equivalent part time study.
View full entry requirements Hide full entry requirements

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Degree overview

Study at a university recognised globally in Business. UniSA Business is ranked in the top one per cent worldwide and has been awarded an overall five stars for excellence¹.
UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
A two-year International MBA (IMBA) with a global focus that does not require previous work experience.
Provides early career professionals with advanced management knowledge and skills to excel in international business.
Learn about business strategy, international trade, global marketing, and the impact and sustainability of tourism.
Strengthen your global perspective and network with opportunities for international exchange or overseas study.
Receive mentoring with a senior business leader through the Executive Partners Program.
Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.
Qualify for Advanced Standing from previous qualifications and complete your degree in just 1.5 years.
Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
Study a curriculum informed by above world-class research in Tourism².
Ranked Top 3 in Australia and Top 50 in the world for Hospitality and Tourism³.
Study at a university ranked in the Top 5 in Australia for Hospitality and Leisure Management⁴.
Study at the #1 Business School in SA, and Top 5 business school in Australia for quality⁵.
Experience UniSA’s campus facilities and learning resources ranked in the Top 5 in Australia for Business and Management⁶.

¹UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. . ²2018 Excellence in Research for Australia (ERA). ³Shanghai’s Global Ranking of Academic Subjects 2024. ⁴Ranked equal #4, 2023 QS Subject Rankings. ⁵Australian Financial Review BOSS Best Business Schools List 2024. ⁶Ranked #4 (Undergraduate) and #5 (Postgraduate), ComparED (QILT) Student Experience Survey 2021-22, Learning Resources Indicator. Public universities

Snapshot

SNoonan_UniSA BusHub_231017_004.jpg

Are you an early career professional looking to progress your career in an international business context?

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

Your studies will focus on international business strategy, international trade, global marketing, and the impact and sustainability of tourism – the knowledge you will need to accelerate your career as a business professional in an international context.

What you'll learn

Postgraduate Business students

This two year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

Global Business Environment
People Leadership and Performance
Economic Principles for Business
Fundamentals of Data Analytics for Business.

You will then move into your tourism and event management specialisation studying areas such as the business of tourism, destination management, event management and digital innovations.

Degree structure

Course name	Area and cat no.	Units	Reference
Course name BUSINESS CORE COURSES			Reference
Course name Marketing Management	Area and cat no. MARK 5025	Units 4.5	Reference	Rule(s): 3
Course name Accounting for Management M	Area and cat no. ACCT 5011	Units 4.5	Reference	Rule(s): 3
Course name Economic Principles for Business	Area and cat no. ECON 5020	Units 4.5	Reference	Rule(s): 3
Course name Global Business Environment	Area and cat no. BUSS 5300	Units 4.5	Reference	Rule(s): 3
Course name PROGRAM CORE COURSES			Reference
Course name Fundamentals of Data Analytics for Business	Area and cat no. INFS 5130	Units 4.5	Reference
Course name Managing the Global Workforce	Area and cat no. BUSS 5302	Units 4.5	Reference
Course name People, Leadership and Performance	Area and cat no. BUSS 5114	Units 4.5	Reference
Course name TOURISM AND EVENT MANAGEMENT SPECIALISATION			Reference
Course name The Business of Tourism	Area and cat no. TOUR 5009	Units 4.5	Reference
Course name Managing Venues and EventScapes	Area and cat no. BUSS 5356	Units 4.5	Reference
Course name Festival and Event Management	Area and cat no. TOUR 5002	Units 4.5	Reference
Course name Sustainable Destination Management	Area and cat no. TOUR 5003	Units 4.5	Reference
Course name Specialisation Elective		Units 4.5	Reference Note(s): 1
Course name Specialisation Elective		Units 4.5	Reference Note(s): 1
Course name BUSINESS ELECTIVES			Reference
Course name Elective		Units 4.5	Reference
Course name Professional Consulting Project	Area and cat no. BUSS 5434	Units 4.5	Reference
Course name OR			Reference
Course name Business Practicum G	Area and cat no. BUSS 5396	Units 4.5	Reference
Course name International Business: Strategy and Ethics	Area and cat no. BUSS 5034	Units 4.5	Reference	Rule(s): 4

Electives

Course name	Area and cat no.	Units
Business Electives
Course name Doing Business in Asia	Area and cat no. BUSS 5347	Units 4.5
Course name Issues in International Trade	Area and cat no. BUSS 5348	Units 4.5
Course name Research for Business Decision Making	Area and cat no. BUSS 5397	Units 4.5
Course name Business Virtual Study Tour - Postgraduate	Area and cat no. BUSS 5411	Units 4.5
Course name Forecasting for Decision Making	Area and cat no. BUSS 5427	Units 4.5
Course name Startup Studio G	Area and cat no. BUSS 5448	Units 4.5
Course name Data Visualisation and Communication for Business Professionals	Area and cat no. INFS 5128	Units 4.5
Course name Enterprising Asia: Innovation, Strategy & Impact	Area and cat no. BUSS 5453	Units 4.5
Specialisation Electives
Course name Tourism and Indigenous People and Stakeholders	Area and cat no. TOUR 5010	Units 4.5
Course name Project Management for Business	Area and cat no. BUSS 5139	Units 4.5
Course name Digital Innovations in Tourism and Events	Area and cat no. TOUR 5008	Units 4.5
Course name Service Management	Area and cat no. BUSS 5428	Units 4.5
Course name Negotiation	Area and cat no. BUSS 5355	Units 4.5
Course name Sport, Tourism and Events	Area and cat no. BUSS 5358	Units 4.5

Rules & notes

Rules

1. Students, who have taken, for another award, a course which is substantially equivalent to a course from the program schedule, may be granted up to one third of the program in credit or may substitute a course of equal standing and unit's value, with the approval of the Program Director. Credit will only be granted for courses undertaken at postgraduate level in a qualification that has not been used as the basis for Advanced Standing.

2. The Program Director may approve variations to the program of studies for a student by substituting courses from the program schedule with courses from other graduate level programs in this or another university.

3. Applicants who have completed a bachelor degree in a business discipline or who hold a bachelor degree which includes a major in business, commerce, marketing or management or applicants who have completed a graduate certificate in a business discipline are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing in lieu of these courses and complete the program in 1.5 years of full time study or equivalent part time study.

4. This is a capstone course and should be completed at the end of the program.

5. Students enrolled in the International Master of Business Administration are eligible to transfer into Master of Management or any of the Master of Management specialisations after a semester of study.

Notes

1. To be selected from the specialisation elective list or may be used to complete an international exchange, internship or UniSA Business electives approved by the Program Director.

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Your courses will incorporate practical, professional and research-based learning. Assessments may include:

case studies and reports
essays and assignments
examinations
industry-relevant projects
oral or online presentations
journals or portfolios
work placements

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Research

Working closely with industry, UniSA generates high quality enterprising research that informs our curriculum and tackles real world problems. We are renowned for our concentration of global thought-leaders and academic experts in the areas of marketing, human resource management, tourism and events management, logistics and supply chains, applied economics, business analytics and international business.

Our curriculum is informed by our research expertise which is ranked ‘Above World-Class’ in Business, Management, Marketing and Tourism in the 2018 Excellence in Research (ERA) rankings. This program is taught by leading business experts from our broad range of research concentrations, institutes and centres.

Why International Master of Business Administration (Tourism and Event Management)

This two-year IMBA provides professionals with the advanced knowledge and management skills for international business. It does not require previous work experience.

You will learn about business strategy, international trade, global marketing, and the impact and sustainability of tourism. Courses are designed in consultation with industry professionals, so you’ll learn through real-life case studies and develop the knowledge and expertise you need to address today’s global business challenges. The Tourism and Event Management specialisation qualifies you for a professional career in a dynamic global industry.

You will be well placed to pursue roles in Australia and overseas and apply your skills in areas such as festivals, events and conferences, hospitality, accommodation, sport, food and beverage, attractions, recreation, resorts and entertainment services. We work closely with leading private sector organisations nationally and abroad. Our well-established links with local tourism and event groups ensure course content is tailored to suit the changing needs of industry, providing you with relevant, practical knowledge and skills.

You'll gain real world insights through UniSA’s global business focus, executive knowledge and networks. You will graduate with the knowledge, skills and experience to succeed in your future career—no matter where in the world you choose to work.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

Real-world connections

Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

Executive Partners Program

Have you ever considered having a business mentor? As part of your studies, you can apply for our Executive Partners Program.

This is a unique opportunity for our postgraduate students to engage with highly successful industry executives to enhance your study and career. Our Executive Partners are either active, semi-retired or recently retired business professionals who have a wealth of knowledge and want to help you achieve your goals.

This could be you

At UniSA, you'll learn invaluable transferable employability skills to future-proof your career - see where our tourism and event management degree could take you.

Career outcomes

Your career

The Tourism and Event Management specialisation qualifies you for a professional career in a dynamic global industry. You will be well placed to pursue roles in Australia and overseas and apply your skills in areas such as festivals, events and conferences, hospitality, accommodation, sport, food and beverage, attractions, recreation, resorts and entertainment services. We work closely with leading private sector organisations nationally and abroad. Our well-established links with local tourism and event groups ensure course content is tailored to suit the changing needs of industry, providing you with relevant, practical knowledge and skills.

An International Master of Business Administration (Tourism and Event Management) will equip you to pursue an international events, tourism or hospitality career worldwide. Your advanced project management skills will provide you with career opportunities at a senior level, and enable you to excel in roles such as:

Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards.
Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives.
Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners.
Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance.
Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies.
Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists.
Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled.
Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences.
Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment.
Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals.
Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors.
Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies.

Please note the industry facts below are based on 2019 data and reflect pre-COVID-19 employment projections.

Industry facts

By 2024, employment for conference and event organisers in Australia is projected to increase by 16.4 per cent.

Australian Government Department of Employment, Occupational Employment Projections 2019.

Accommodation and hospitality manager employment in Australia is projected to increase by 7.7 per cent by 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019.

Enterprise Skills

UniSA Business students graduate with key enterprise skills that have been developed in partnership with employers across a range of industries. Embedded in your curriculum you will learn problem solving, ethical awareness, teamwork, and communication skills, which will help you to stand out and succeed in your future career.

Learn more

How to apply

Applying to study with us:

go to the top of this page and make note of the relevant SATAC code (see below) then click Apply
you will be redirected through to the SATAC website to continue your application

You may be eligible for Advanced Standing. When applying through SATAC, please refer to the codes below. If you are uncertain about your eligibility, please include more than one SATAC code in your list of application preferences.

2 years - SATAC CODE 4CM196
1.5 years - SATAC CODE 4CM197

What is Advanced Standing?

Advanced Standing for previous studies means you can complete the requirements of this qualification in less than 2 years. You can apply if you have successfully completed one of these (please see entry requirements for further details):

bachelor degree in a business discipline
bachelor degree which includes a major in business, commerce, marketing or management
graduate certificate in a business discipline

Alternative Pathways

Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.

International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.

Credit Transfer

Get a head start on your degree. Find out if you're eligible for credit from previous studies.

Go to credit assessor

Entry pathway

We believe in equal access to further education, so we offer a range of pathways to university.

Find a Pathway

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Scholarship for student leadership

Available for students who are interested in undertaking specified activities with the aim of enhancing the overall student experience at UniSA.

Learn more

International travel grants

Travel Grants are available to participate in our Study Overseas Programs. UniSA has agreement with over 80 institutions globally.

Learn more

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and spaces that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other student services including:

academic counselling
personal counselling
social support services, including family support and nearby childcare
common rooms
prayer rooms
security officers
Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
UniSA’s Student Association, USASA, also provides a range of other services.

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

study online, including accessing videos and course resources
participate in virtual classrooms
submit your assignments and get feedback online
use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Your program director

With well over 30 years of extensive business-linked experience both nationally and internationally, I maintain a long held commitment to preparing students to become the business professionals and leaders of the future. As the Program Director I see how students who undertake this program develop advanced knowledge and skills in business but are also empowered with the confidence to graduate career-ready and achieve their future career goals.

Mr Stan Astachnowicz

Program Director

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Mr Stan Astachnowicz

Program Director

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What others are saying

Every day I am working with tourism operators to develop their experiences around South Australia. The International Master of Business Administration (Tourism and Events) has given me a global understanding of business, and the opportunities that are available to grow.

Hayden Zammit

International Master of Business Administration (Tourism and Events Management)
Director | Tourism Accelerator