Bachelor of Digital Business (Pathway to Master of Management (Marketing))

Degree Level Undergraduate

Years

Australian students

Start Date
February
July

Campus
City West

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBDB

SATAC Code
424961 (Packaged)

Study as
Full-time or part-time

Fees
Commonwealth Supported

Entry Requirements
TAFE/RTO (Guaranteed): CIV
View full entry requirements

Prerequisites
None

Assumed Knowledge
None

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.
To be eligible for selection, applicants are required to:

Qualify for the South Australian Certificate of Education (SACE), and

obtain a competitive ATAR, and
meet any prerequisite requirements with a minimum grade of C
Applicants are required to meet one of the following criteria with a competitive result:

Higher education study
- Complete or partly complete a recognised higher education program at a recognised higher education institution, or
- Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
  OR
Vocational Education and Training (VET)
- Complete an award from a registered training organisation at Certificate IV or above.
  OR
Work and life experience (for domestic students only)
- Qualify for Special Entry, or
- Completed a 12-month UniSA Foundation Studies program or equivalent, or
- Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
Essential requirements for admission
Prerequisites
None

Assumed Knowledge
None
View full entry requirements Hide full entry requirements

Aim

The Bachelor of Digital Business will provide a broad and coherent body of knowledge with depth in the underlying principles of business and emerging digital technologies as a basis to commence practice and for independent lifelong learning. Graduates of the Bachelor of Digital Business will acquire a grounding in key business disciplines combined with foundational knowledge and application of the digital technologies that are increasingly influencing business growth, operations and sustainability. Four masters level courses will be completed in the final year.

Content & Structure

The Bachelor of Digital Business comprises a total of 20 x 4.5-unit courses from the Business, Management and Information Technology disciplines.

In the third year of the program, students take four masters pathway courses.

What courses you'll study

Course name	Area and cat no.	Units
FIRST YEAR
First Semester (Study Period 1, 2, or 3)
Marketing Principles: Trading and Exchange	MARK 1010	4.5
Information Technology Fundamentals	INFT 1016	4.5
Accounting for Business	ACCT 1008	4.5
Introduction to Digital Disruption in Business	BUSS 1074	4.5
Second Semester (Study Period 4, 5 or 6)
Principles of Economics	ECON 1008	4.5
Management and Organisation	BUSS 2068	4.5
Exploring Digital Technology in Business	BUSS 1073	4.5
Elective		4.5
SECOND YEAR
First Semester (Study Period 1, 2, or 3)
Entrepreneurship for Social and Market Impact	BUSS 2085	4.5
Project Management: Principles and Strategies	INFS 2022	4.5
Management Accounting	ACCT 2006	4.5
Managing Decision Making	BUSS 3087	4.5
Second Semester (Study Period 4, 5 or 6)
Organisational Behaviour	BUSS 2046	4.5
Cloud Platforms	INFT 2069	4.5
Digital Solution Methodologies	BUSS 2090	4.5
UO Designing Digital Solutions	BUSS 2088	4.5
THIRD YEAR
First Semester (Study Period 1, 2, or 3)
Strategic Management	BUSS 3023	4.5
Security Principles	INFS 5115	4.5
UO Digital Business Value	BUSS 3117	4.5
UO Digital Business Solutions	BUSS 3116	4.5
Second Semester (Study Period 4, 5 or 6)
Marketing Management	MARK 5025	4.5
Business Ethics	BUSS 5384	4.5
People, Leadership and Performance	BUSS 5114	4.5
Virtual Industry Internship	BUSS 3100	4.5	Rule(s): 2,3
OR
Business Practicum	BUSS 3080	4.5	Rule(s): 2,3

Rules & notes

Rules

1. Students are not eligible to receive 36 units block credit in this program.

2. Participation in this course requires an application process and achieving minimum GPA requirements.

3. Successful completion of 72 units of undergraduate study and GPA of at least 4.0. In addition to this, applicants are required to submit a separate application for entry which will be merit assessed by the Course Coordinator/ Program Director.