Bachelor of Arts (Communication and Media Management)

Degree Level Undergraduate

Years

Australian students

Start Date
February
July

Campus
Magill

Duration
3 year(s) full-time

Program Code
MBAR

SATAC Code
444011 (Internal)

Study as
Full-time or part-time

Fees
Commonwealth Supported

Entry Requirements
View full entry requirements

Prerequisites
None

Assumed Knowledge
None

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

To be eligible for selection, applicants are required to have:

Completed the South Australian Certificate of Education (SACE); and
- completed 200 credits of subjects;
- achieved a grade of C* or better in the Personal Learning Plan, 20 credits of literacy, 10 credits of numeracy and the Research Project at Stage 2;
- achieved a grade C- or better in an additional 60 credits at Stage 2;
- obtained a competitive ATAR.
* For Stage 2 subjects a grade of C- or better is required

OR:
- completed the equivalent secondary education qualifications as required for University entry under SACE and fulfilled any prerequisite requirements;
- completed the International Baccalaureate Diploma, obtaining a minimum score of 24 points and fulfilled any prerequisite requirements;
- completed or partly completed a recognised higher education program at a recognised higher education institution and fulfilled any prerequisite requirements;
- completed at least four Open Universities Australia (OUA) courses at the appropriate level and fulfilled any prerequisite requirements;
- completed an award from TAFE or from another registered training organisation at AQF Certificate IV level or above and fulfilled any prerequisite requirements;
- qualified for Special Entry and fulfilled any prerequisite requirements;
- completed the University Foundation Studies program.
Essential requirements for admission
Prerequisites
None

Assumed Knowledge
None
View full entry requirements Hide full entry requirements

Aim

The Bachelor of Arts (Communication and Media Management) degree qualifies individuals who apply a broad and coherent body of knowledge of communication and its application in a variety of media platforms to undertake professional practice in Communication and Media Management and related fields of public and organisational communication. The program also provides a pathway for further learning in organisational communication and media management.

Content & Structure

The Bachelor of Arts (Communication and Media Management) focuses on the theoretical principles of the discipline of Communication and Media Studies and their application in a range of organisational contexts and diverse media platforms. With a focus on effective oral and written communication, the application of basic skills in journalism and public relations, digital media production and document design graduates will have the fundamental knowledge and skills required of a professional communicator in a contemporary organisation, and the advanced skills in analysis and critical thinking required to build professional competency.They will also have a broad and coherent body of knowledge in a second (Sub-Major) and a third (Minor) disciplinary field, to complement and enhance the skills and knowledge of the Communication and Media Management professional major.

The Bachelor of Arts (Communication and Media Management) is equivalent to three years of full time study or 108 units. The program includes:

A professional major of seven courses (8 x 4.5 unit courses – total 36 units);
Four Common Core courses (18 units)
A Sub-major ( 6 x 4.5 unit courses – total 27 units)
A Minor ( 4 x 4.5 unit courses – total 18 units)
One course in Indigenous Australian Studies
One Free Elective

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Ideas, Innovation and Communication	COMM 1060	4.5	Note(s): 1
Effective Communication	PERF 1001	4.5	Note(s): 1
Communication and Media	COMM 1006	4.5	Note(s): 1
Sub-Major 1		4.5	Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Intercultural Communication	LANG 1054	4.5	Note(s): 1
Digital Design Essentials	COMM 1066	4.5
Public Relations Theory and Practice	COMM 1057	4.5
Free Elective		4.5	Note(s): 4
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
News and Social Media Connections	COMM 2079	4.5
Minor/Cognate 1		4.5	Note(s): 3
Sub-Major 2		4.5	Note(s): 2
Sub-Major 3		4.5	Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Introduction to Digital Media	INFT 1014	4.5	Note(s): 6
Minor/Cognate 2		4.5	Note(s): 3
Communication, Culture and Indigenous Australians	COMM 2060	4.5	Note(s): 5
Sub-Major 4		4.5	Note(s): 2
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Promotional Communication: Advertising, Publicity and Marketing	COMM 3064	4.5
Minor/Cognate 3		4.5	Note(s): 3
Sub-Major 5		4.5	Note(s): 2
Sub-Major 6		4.5	Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Professional Writing	COMM 3037	4.5
Internship or Project	COMM 3063	4.5
Communication Management in Practice	COMM 3061	4.5
Minor/Cognate 4		4.5	Note(s): 3

Majors, Sub-majors & Minors

Majors, sub-majors/minors
Rules & notes

Notes

1. This Common Core course is available to students enrolled in most undergraduate programs offered within the School of Communication, International Studies and Languages.

2. A sub-major (27 units) consists of six courses with no more than two courses at level 1 and at least two courses at level 2. Sub-majors can be taken in a wide range of disciplines. Not all sub-majors are available on each campus. Students enrolled in a professional major on one campus may enrol in a sub-major on another campus. Courses making up each sub-major are detailed in Majors, Sub-major/Minors - see link above.

3. A minor/cognate (18 units) consists of four courses with no more than two courses at level 1. Courses making up each minor/cognate are detailed in Majors, Sub-major/Minors. Students wishing to vary a minor should seek advice from the Program Director.

4. All students complete one 4.5 unit Free Elective, unless directed to do English as an Additional Language as their elective area.

5. All students, other than International students and students who have elected to complete either a sub-major or elective in Indigenous Studies, must complete the course COMM 2060 Communication, Culture and Indigenous Australians. Students not required to complete COMM 2060 must undertake an additional elective course.

6. Students may enrol in INFT 1019 Design Language in Media Arts instead of INFT 1014 Introduction to Digital Media with the approval of the Program Director and subject to course availability.