Graduate Certificate in Marketing

Degree Level Postgraduate

Years

Australian students

Start Date
January
April
June
September

Campus
City West

Duration
0.5 year(s) full-time

Program Code
DCMK

Study as
Full-time or part-time

Fees
$AU 11,700 per 0.5 EFTSL for students enrolled in 2014

Entry requirements

Entrants to the program shall normally hold one of the following:
- A completed Bachelor degree from a recognised higher education institution or equivalent; or
- A completed Advanced Diploma (or Associate Degree) plus 2 years relevant work experience; or
- A completed Diploma and 4 years relevant work experience; or
- 5 years relevant work experience.
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Aim

This program provides an introduction to contemporary marketing knowledge.

Content & Structure

The program consists of a total of 18 units and can be completed within 6 months of fulltime study. The program is also available for part time study.

What courses you'll study

Course name	Area and cat no.	Units	Reference
Divison Core
Marketing Management	MARK 5025	4.5
One of the following options:
Marketing Information and Analysis	MARK 5064	4.5
Influencing Consumer Behaviour	MARK 5032	4.5
Marketing or Business Elective		4.5	Note(s): 1
OR
Marketing Information and Analysis	MARK 5064	4.5
Marketing Elective		4.5	Note(s): 1
Marketing or Business Elective		4.5	Note(s): 1
OR
Influencing Consumer Behaviour	MARK 5032	4.5
Marketing Elective		4.5	Note(s): 1
Marketing or Business Elective		4.5	Note(s): 1

Electives

Course name	Area and cat no.	Units
Marketing Elective
Advertising: Theory and Practice	MARK 5024	4.5
Branding	MARK 5031	4.5
Sales Management	MARK 5001	4.5
Advanced Consultancy Project	MARK 5072	4.5
Advanced Specialist Topics in Marketing	MARK 5077	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
e-Marketing	MARK 5080	4.5
Marketing Across Borders M	BUSS 5380	4.5

Rules & notes

Rules

1. Students who have a background, or previous studies in a particular course may substitute a course of equal value and standing with the approval of the Program Director.

Notes

1. Marketing electives should be chosen from the list of prescibed elective courses. Note: Not all elective courses are available every study period. Business electives are chosen from postgraduate courses in the Division of Business for which the student has satisfied the prerequisites.

2. This is a full fee-paying program. Applications should be directed to the School of Marketing.

3. The program can be completed within 6 months of fulltime study. Students should obtain a program timetable from the Program Director.

4. Please see the School of Marketing for a list of marketing electives available.