Meetings, Conventions and Exhibition Management
Course Level Postgraduate
Area/Catalogue
BUSS 5356
Course Level
Postgraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
101645
Unit Value
4.5
University-wide elective course
Yes
Course owner
School of Management
Course aim
Meetings, conventions and exhibitions are an essential component and highly lucrative sectors of the Events industry worldwide. This course will provide students with a strategic perspective of the management and operation of the Meetings, Conventions and Exhibition industry within the Asia Pacific region.
Course content
Strategic review of business environment of the Meetings, Conventions and Exhibition industry in the Asia Pacific region and global marketplace; industry structure and stakeholders; facility planning and design considerations; criteria for destination and venue selection; destination and venue marketing; role of sponsorship; strategic management and operational factors in the provision of Meetings, Conventions and Exhibitions; management of risk and contingency; identification of contemporary trends and issues in the industry and implications for research.
Textbook(s)
Rogers, T 2013, Conference and conventions: a global industry, 3rd Edition, Routledge, Oxford, UK
Prerequisite(s)
Nil
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, CITY WEST | |||
| Seminar | 3 hours x 11 weeks | ||
| EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
| External | 3 hours x 11 weeks | ||
| INTERNAL, CITY WEST (INTENSIVE) | |||
| Seminar | 5.5 hours x 6 sessions | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Essay, Examination, Research Project Report
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
Degrees this course is offered in
