Conventions, Exhibitions and Business Meetings
Course Level Undergraduate
Area/Catalogue
TOUR 2008
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
101386
Unit Value
4.5
University-wide elective course
No
Course owner
School of Management
Course aim
To provide a critical understanding of the management of convention, exhibition and business meetings within the context of the global contemporary tourism environment and to examine the physical planning and design requirements together with the marketing, planning, finance and resources required to provide a convention, exhibition or business meeting.
Course content
The global business environment; structure, organisation and stakeholders; marketing; web and social media; organisers perspective; venue perspective; economic, social and environmental impacts; human resources; finances; legal and risk management; destination infrastructure; technology; sustainability; trends and future challenges.
Textbook(s)
Rogers, T 2013, Conference and conventions: a global industry, 3rd Edition, Routledge, Oxford
Prerequisite(s)
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| TOUR 1001 | Understanding Travel and Tourism |
| TOUR 2009 | Foundations of Event Management |
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, CITY WEST | |||
| Lecture | 3 hours x 2 weeks | ||
| Workshop | 3 hours x 11 weeks | ||
| EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
| External | 3 hour x 13 weeks | ||
| INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY | |||
| Offshore | 3 hours x 10 weeks | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Essay, Examination, Industry Based Group Project, Industry Based Individual Project
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
Degrees this course is offered in
