Bachelor of Communication and Media - M2 Education, University of South Australia (UniSA). 2014 information for International students

Campus
Offshore

Duration
3 year(s) full-time

Program Code
OBCDM

Prerequisites
None

Assumed Knowledge
None

English Language Requirements

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]

Equivalent English qualifications (PDF)

Entry requirements
This program is designed specifically to provide a degree pathway for students who hold a qualification that can
attract advanced standing. To be eligible for selection, at a minimum applicants are required to have completed a relevant qualification assessed as equivalent to an AQF Diploma, attracting 36 units of advanced standing.

Prerequisites
None

Assumed Knowledge
None

View full entry requirements Hide full entry requirements

Aim

The Bachelor of Communication and Media qualifies individuals who apply a broad and coherent body of
knowledge in organisational communication and media management with professional concentration in public
relations within private, public and non-profit organisations both nationally and internationally. The program also
provides pathway for further learning in postgraduate studies.

Content & Structure

Graduates of the Bachelor of Communication and Media degree will have a broad and coherent body of
knowledge, disciplinary perspectives and skills in the management of public communication, awareness and
critical understanding of public attitudes and perceptions, with depth in the underlying principles and concepts of
organisation communication and media management and be able to integrate communication with media
technology and media industries.
Graduates will have knowledge and skills in managing the media and public relations in contemporary culture
and society, writing and document development for print, radio, television and electronic media, and application
of critical and analytic thinking to the strategic planning and management of communication and media.
Students will complete 108 units of study. Students entering with associate degrees or with three year
polytechnic (or equivalent) qualifications will receive block credit of 54 units and to qualify for the award must
complete 54 units of the program. Students entering with other appropriate diploma or advanced diploma
qualifications will received block credit of 36 units and, to qualify for the award, must complete 72 units of the
program. The schedule below reflects the credit gained on entry.

What courses you'll study

Course name	Area and cat no.	Units
COMMON CORE COURSES
Ideas, Innovation and Communication	COMM 1060	4.5
Intercultural Communication	LANG 1054	4.5
COMMUNICATION & MEDIA MAJOR COURSES
Communication and the Media	COMM 1006	4.5
Professional and Technical Communication	COMM 1065	4.5
Public Relations Theory and Practice	COMM 1057	4.5
Digital Design Essentials	COMM 1066	4.5
News and Social Media Connections	COMM 2079	4.5
Communication Research Methods	COMM 2078	4.5
Promotional Communication: Advertising, Publicity and Marketing	COMM 3064	4.5
Communication Management in Practice	COMM 3061	4.5
Integrated Communication Planning	COMM 3062	4.5
Internship or Project	COMM 3063	4.5
PROFESSIONAL CONCENTRATION COURSES
Editing and Publishing	COMM 2009	4.5
Media Law and Ethics	COMM 2076	4.5
Advanced Writing and Editing for Publication	COMM 3058	4.5
Industry and Practice	PERF 3006	4.5

Rules & notes

Notes

1. Students with 54 units of credit are required to take both common core and all ten communication and media major courses. Students with less than 54 units of exemption would take, in addition, one or more of the professional concentration courses.

2. At the discretion of the Program Director, and following agreement with the CIL Head of School, one or more of the professional concentration courses may be used to satisfy the requirements of the program in place of one or more of the major core courses.