Master of Management (Tourism and Event Management)
Degree Level Postgraduate
Year 2025
You're viewing degree information for Australian students
You're considered an Australian student if you are any of the following:
- Australian or New Zealand Citizen
- Australian Permanent Resident (including Permanent Humanitarian Visa holders)
Mode
On-campus/Online
Fees
$AU 34,200 per 1.0 EFTSL for students enrolled in 2025
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Entry requirements
Applicants are required to have one of the following:
- A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
- A completed bachelor degree which includes a major in business, commerce, marketing or management; or
- A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.
Degree overview
- UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
- Benefit from flexible learning arrangements to best suit your individual needs.
- Develop advanced skills in leadership, strategy and decision making.
- Join the Executive Partners Program for invaluable industry insights and expert advice from a senior business executive.
- Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
- Pursue a global career in the tourism, event and hospitality business sectors.
- Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.
- Study at a university that has been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
- Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
- Study at a university recognised globally in Business. UniSA Business is ranked in the top one per cent worldwide and has been awarded an overall five stars for excellence1.
- Study a curriculum informed by above world-class research in Tourism2.
- Learn at a university ranked Top 5 in Australia and in the world top 50 for Hospitality and Tourism3.
- Study at the No.1 Business School in SA and Top 5 business school in Australia for quality4.
- Learn at a university ranked No.1 in SA and Top 5 in Australia for Hospitality and Leisure Management5.
- Experience UniSA’s campus facilities and resources ranked Top 5 in Australia for Business and Management6.
1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 22018 Excellence in Research for Australia (ERA). 3Shanghai’s Global Ranking of Academic Subjects 2024. 4Australian Financial Review BOSS Best Business Schools List 2024. 52023 QS Subject Rankings. 6Ranked #4 (Undergraduate) and #5 (Postgraduate), ComparED (QILT) Student Experience Survey 2021-22, Learning Resources Indicator.
Public universities.
Snapshot
In this degree you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.
You will be immersed in real-world challenges and have access to industry placements, overseas study tours and elective courses to suit your personal and professional development needs. During your studies you will develop an advanced understanding of business and management and graduate with the capabilities to be a successful leader and decision-maker in any business setting.
You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program. Our summer and winter schools offer exciting study and learning opportunities, with options such as intensives and internships. You can also spread your study load across the year, increase your exchange opportunities or fast track your degree.
What you'll learn
The Master of Management (Tourism and Event Management) comprises 12 courses. You will complete four core courses and six Tourism and Event Management specialisation courses.
Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.
Through these you will develop skills and expertise in areas that include:
- business analytics and the data-driven organisation
- the principles and practices of tourism
- tourism impacts and sustainability
- people, leadership and performance
Graduate with the knowledge and skills to pursue a global management career in the tourism, event and hospitality sectors.
Study hours
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.
Assessment
Your studies at UniSA will incorporate both practical, professional and research-based learning, so assessment types will vary. You can expect them to include:
- case studies and reports
- essays and assignments
- examinations
- industry-relevant projects
- oral or online presentations
- journal or portfolios
- work placements
Global opportunities
Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.
You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.
Take a look at the global opportunities available.
Research
Working closely with industry, UniSA generates high-quality enterprising research that informs our curriculum and tackles real-world problems. We are renowned for our concentration of global thought-leaders and academic experts in the areas of marketing, human resource management, applied economics, tourism and international business.
Our curriculum is informed by our research expertise which ranked ‘Above World-Class’ in Business, Management, Marketing and Tourism in the 2018 Excellence in Research (ERA) rankings. This program is taught by leading business experts from our broad range of research concentrations, research institutes and centres.
Why Master of Management (Tourism and Event Management)
One of only ten in Australia with EQUIS accreditation, UniSA Business is ranked in the top one per cent worldwide1. EQUIS is the world’s leading international accreditation for business schools, awarded by the quality assurance arm of the European Foundation for Management Development (EFMD).
The Master of Management (Tourism and Event Management) is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business – combining up-to-date theories and practical applications of management models and methods.
With flexible learning arrangements to best suit your individual needs, this degree is delivered face-to-face, online or a combination of both. There are a range of options available to fast track your learning. Develop the specialist skills to succeed in the vibrant tourism and event management industry. We have been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
An enriching student experience
Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.
1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024.
This could be you
You'll graduate from UniSA ready to thrive in your chosen career. See where a tourism and event management degree could take you.
Your career
With a Master of Management (Tourism and Event Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:
- Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards.
- Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives.
- Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life.
- Conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences.
- Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners.
- Event director: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance.
- Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies.
- Events and exhibitions manager: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists.
- Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled.
- Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences.
- Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties.
- Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment.
- Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals.
- Tourism experience manager: representing a particular community or destination develop enriching, meaningful experiences for visitors.
- Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies.
Please note the industry facts below are based on 2019 data and reflect pre-COVID-19 employment projections.
Industry facts
Applying to study with us:
- go to the top of this page and make note of the SATAC code, then click Apply
- you will be redirected through to the SATAC website to continue your application
Alternative Pathways
Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Leadership (four courses) may suit you. This provides an entry pathway into the Master of Management.
International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Leadership (four courses) may suit you. This provides an entry pathway into the Master of Management.
Scholarships
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
Scholarship for student leadership
Available for students who are interested in undertaking specified activities with the aim of enhancing the overall student experience at UniSA.
International travel grants
Travel Grants are available to participate in our Study Overseas Programs. UniSA has agreement with over 80 institutions globally.
Your study experience and support
The Business Student Hub is a convenient, central support service for business students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
Our student support services will make your life at university easier. We want you to be successful, and if you need help, we're here to assist. We provide a full range of support services, including:
- academic counselling
- personal counselling
- social support services, including family support and nearby childcare
- common rooms
- prayer rooms
- security officers
- services offered through our student association, USASA
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.
Student services
The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
You can also access a range of other student services including:
- academic counselling
- personal counselling
- social support services, including family support and nearby childcare
- common rooms
- prayer rooms
- security officers
- Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
- UniSA’s Student Association, USASA, also provides a range of other services.
We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.
24/7 digital environment
With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:
- study online, including accessing videos and course resources
- participate in virtual classrooms
- submit your assignments and get feedback online
- use forums and discussion boards for team work and communication
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.
Your program director
With well over 30 years of extensive business-linked experience both nationally and internationally, I maintain a long held commitment to preparing students to become the business professionals and leaders of the future. As the Program Director I see how students who undertake this program develop advanced knowledge and skills in business but are also empowered with the confidence to graduate career-ready and achieve their future career goals.
Ask UniSA
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How do I apply?
The way you apply for UniSA will depend on the undergraduate or postgraduate coursework degree you're interested in studying.
The majority of applications are made via the South Australian Tertiary Admissions Centre (SATAC). Check out more information on the SATAC website and follow the appropriate process for your degree of interest.
There are a small number of degrees that you need to apply for through direct application processes. The process you need to follow will be listed on the 'How to Apply' section of the degree homepage, but you'll also be taken to where you need to go if you hit the 'apply' button.
If you are interested in studying one of our 100% online degrees you'll need to apply directly to UniSA Online.
You can find more information about the application processes for UniSA on our How to Apply webpage.
If you're more interested in applying for a postgraduate degree by research, check out and follow the information in our step by step guide to applying. -
Is there a closing date for applications?
Applications for all degrees will close ahead of study commencing, but the timelines may vary for undergraduate and postgraduate degrees.
Undergraduate
The deadline to apply to study a degree at UniSA for semester one (commencing late February) and be guaranteed equal consideration is generally in very late November or early December. While you may be able to apply after this date, you are not guaranteed to be considered equally with other applicants and your application may not be assessed in time for the main round of offers. More competitive degrees may not make any offers after the main offer round. Find more information on the Key Dates section of the SATAC website, but you can also call the Future Student Enquiries team for more information on 08 8302 376.
Postgraduate
Many postgraduate by coursework degrees do not have set closing dates. The exceptions are highly competitive degrees, so it is best to check – either on the degree homepage on the SATAC website or by checking with our Future Student Enquiries team.
As most postgraduate applications are assessed as they are submitted and offers are continuous, there are no set closing dates for applications. Degrees can be filled and closed with little notice so it is best to apply as soon as possible to avoid missing out on a place. For more information, please contact our Future Student Enquires team on (08) 8302 2376 or submit an enquiry.
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What credit can I receive for previous studies?
You may be eligible for credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area and completed within a certain timeframe. Receiving credit or RPL will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree. You can read more about our pre-existing credit agreements through our online Credit Assessor. If you have related industry experience, you may also be eligible to receive recognised prior learning (RPL) for this experience. Credit and RPL is assessed by the Program Director once you've received an offer, and you apply through UniSA's current student experts, Campus Central.
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Can I speak to someone regarding my study options?
Future Student Enquiries welcomes the opportunity to meet with you to discuss your study options at UniSA. We can discuss degree information, entry requirements and pathways, applications, general career outcomes and student life, so you have the information to make the best study decision for your future. Head to our Book an Appointment webpage to find a date and time to speak with us, and take your next steps on journey to university study.
What others are saying
With significant success in similar fundraising event roles in the past, coupled with my contemporary postgraduate education from UniSA, I feel thoroughly equipped and confident to take on any management role.
Leanne Waller
Master of Management (Tourism and Event Management)
Event Manager | Deaf Children Australia
