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Start Date
February
July

Campus
Magill
City West

Duration
3 year(s) full-time

Mode
On-campus

Program Code
MBCD

SATAC Code
444421 (Internal)

Study as
Full-time or part-time

Entry Requirements
Selection Rank (Internal): 65.00 (for 2024)
Selection Rank (Guaranteed): 65.00 (for 2025)
TAFE/RTO (Guaranteed): DIP
View full entry requirements

Prerequisites
None

Assumed Knowledge
None

Aim

The Bachelor of Communication and Media qualifies individuals who apply a broad and coherent body of knowledge in organisational communication and media management with professional concentration in public relations within private, public and non-profit organisations both nationally and internationally. The program also provides pathway for further learning in postgraduate studies.

Content & Structure

Graduates of the Bachelor of Communication and Media degree will have a broad and coherent body of knowledge, disciplinary perspectives and skills in the management of public communication, awareness and critical understanding of public attitudes and perceptions, with depth in the underlying principles and concepts of organisation communication and media management and be able to integrate communication with media technology and media industries.

Graduates will have knowledge and skills in managing the media and public relations in contemporary culture and society, writing and document development for print, radio, television and electronic media, and application of critical and analytic thinking to the strategic planning and management of communication and media.

The students will complete 108 units of study comprising 9 units of core courses, 45 units of major, 18 units of professional concentration, 27 units of sub-major and 9 units of electives.

Students may be eligible to enter the Pathway to Masters and complete the Bachelor of Communication and Media (MBCD) and Master of Communication (DMCO) programs in four years. Students should review the program notes or consult their Program Director for more information regarding this pathway.

** Students who intend to apply for the Master of Teaching (Secondary) program should seek advice from UniSA Creative in the selection of courses.

From 4 August 2025, the University of South Australia will no longer be accepting applications for new students. Study at Adelaide University.

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What courses you'll study

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Social Media and Society COMM 1083 4.5
Communication and Media COMM 1006 4.5
Professional and Technical Communication COMM 1065 4.5
Sub-major 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Intercultural Communication LANG 1054 4.5
Public Relations Theory and Practice COMM 1057 4.5
Computer Graphics and Imaging for Design GRAP 1018 4.5
OR
UO Digital Graphics and Imaging GRAP 1027 4.5
Sub-major 4.5 Note(s): 1
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Content Creation for Media COMM 2079 4.5
Professional Writing COMM 3037 4.5
Sub-major 4.5 Note(s): 1
Elective 4.5 Note(s): 2,3
Second Semester (Study Period 4, 5 or 6)
Communication Research Methods COMM 2078 4.5
Media Law and Ethics COMM 2076 4.5
Sub-major 4.5 Note(s): 1
Elective 4.5 Note(s): 2,3
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Promotional Communication: Advertising, Publicity and Marketing COMM 3064 4.5
Internship or Project COMM 3063 4.5
Advanced Professional Writing COMM 3057 4.5
Sub-major 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Integrated Communication Planning COMM 3062 4.5
Communication Management in Practice COMM 3061 4.5
UO Social Media Engagement COMM 3084 4.5 Note(s): 4
Sub-major 4.5 Note(s): 1

Program Director

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