Bachelor of Communication and Media
Degree Level Undergraduate
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You're considered an Australian student if you are any of the following:
- Australian or New Zealand Citizen
- Australian Permanent Resident (including Humanitarian Visa holders)
Start Date
February
July
Campus
Magill
City West
Duration
3 year(s) full-time
Mode
On-campus
Program Code
MBCD
SATAC Code
444421 (Internal)
Study as
Full-time
or part-time
Entry Requirements
Selection Rank (Internal): 65.00 (for 2024)
Selection Rank (Guaranteed): 65.00 (for 2025)
TAFE/RTO (Guaranteed): DIP
View full entry requirements
Prerequisites
None
Assumed Knowledge
None
-
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Entry requirements
Admission criteria
The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.
Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.
Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:
Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND- Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
- Complete secondary qualifications equivalent to SACE, or
- Complete the International Baccalaureate Diploma with a minimum score of 24 points
Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.
OR
Higher education study- Complete or partly complete a recognised higher education program at a recognised higher education institution, or
- Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
OR
Vocational Education and Training (VET)- Complete an award from a registered training organisation at Certificate IV or above
OR
Work and life experience- Qualify for Special Entry, or
- Complete a 12-month UniSA Foundation Studies program or equivalent, or
- Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
Essential requirements for admission
Prerequisites
NoneAssumed Knowledge
None
Aim
The Bachelor of Communication and Media qualifies individuals who apply a broad and coherent body of knowledge in organisational communication and media management with professional concentration in public relations within private, public and non-profit organisations both nationally and internationally. The program also provides pathway for further learning in postgraduate studies.
Content & Structure
Graduates of the Bachelor of Communication and Media degree will have a broad and coherent body of knowledge, disciplinary perspectives and skills in the management of public communication, awareness and critical understanding of public attitudes and perceptions, with depth in the underlying principles and concepts of organisation communication and media management and be able to integrate communication with media technology and media industries.
Graduates will have knowledge and skills in managing the media and public relations in contemporary culture and society, writing and document development for print, radio, television and electronic media, and application of critical and analytic thinking to the strategic planning and management of communication and media.
The students will complete 108 units of study comprising 9 units of core courses, 45 units of major, 18 units of professional concentration, 27 units of sub-major and 9 units of electives.
Students may be eligible to enter the Pathway to Masters and complete the Bachelor of Communication and Media (MBCD) and Master of Communication (DMCO) programs in four years. Students should review the program notes or consult their Program Director for more information regarding this pathway.
** Students who intend to apply for the Master of Teaching (Secondary) program should seek advice from UniSA Creative in the selection of courses.
Study at the new Adelaide University in 2026
The University of Adelaide and the University of South Australia are combining their strengths to create a new university for the future, Adelaide University, opening in January 2026.
From 4 August 2025, the University of Adelaide and University of South Australia will no longer be accepting applications for new students.
Program Director
Primary director
