Master of Business Administration (Marketing)

Degree Level Postgraduate

Years

Australian students

Start Date
January
March
June
September

Campus
City West

Duration
1.5 year(s) full-time

Program Code
DMMA

Study as
Full-time or part-time

Mode
On-campus/Online

Fees
$AU 41,900 per 1.0 EFTSL for students enrolled in 2025

Entry requirements

Applicants seeking admission to the program will normally have:
a) A minimum of three (3) years full time management experience and a recognised university Bachelor degree or equivalent professional qualifications;
or
b) A Graduate Certificate or Graduate Diploma in Business Administration from the University of South Australia with an average of at least Pass Level 1 (55%) across four (or more) courses, or an equivalent qualification from the University of South Australia or from another recognised university;
or
c) The Program Director may, under exceptional circumstances, accept candidates with substantial and proven managerial and/or entrepreneurial experience who have demonstrated the potential to meet the learning requirements of the MBA.

All applicants are also required to submit a detailed curriculum vitae or equivalent with at least one referee who can validate work experience.

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Aim

The Master of Business Administration (Marketing) provides individuals with the knowledge and skills to advance a career in senior organisational management and leadership, with an emphasis on the program area of specialisation.

Qualities developed by the degree include strategic thinking, ethical conduct, responsible leadership, evidenced based decision making, an international perspective, the ability to think critically, and the ability to work both collaboratively and with a high level of autonomy and accountability.

Content & Structure

This program comprises 54 units of study, normally completed as 12 courses of 4.5 unit value each, plus a structured Commencement Seminar.

From 4 August 2025, the University of South Australia will no longer be accepting applications for new students. Study at Adelaide University.

What courses you'll study

Course name	Area and cat no.	Units	Reference
COURSES and SEQUENCING:				Rule(s): 1
FIRST:
Strategic Thinking: Concepts and Tools	BUSS 5424	4.5
THEN - in any order:
Accounting for Decision Making	BUSS 5247	4.5
Data Visualisation and Communication for Business Professionals	INFS 5128	4.5
Managing People and Organisations	BUSS 5425	4.5
International Business	BUSS 5251	4.5
Strategic Marketing	BUSS 5245	4.5		Rule(s): 3
Ethics, Governance and Sustainability	BUSS 5385	4.5
Leadership for Growth	BUSS 5438	4.5
Elective 1		4.5	Note(s): 2
Specialisation elective 1		4.5		Rule(s): 2
Specialisation elective 2		4.5		Rule(s): 2
CAPSTONE COURSE - normally taken when all compulsory courses have been completed successfully:
Strategic Industry Project	BUSS 5449	4.5		Rule(s): 4

Electives

Course name	Area and cat no.	Units
Specialisation electives
Advertising: Planning and Buying Media	MARK 5079	4.5
eMarketing	MARK 5080	4.5
Advertising: Theory and Practice	MARK 5024	4.5
Brand Management	MARK 5031	4.5
Buyer Behaviour Insights	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Advanced Marketing Analytics	MARK 5064	4.5
Business Electives
Negotiation	BUSS 5355	4.5
Entrepreneurship and Innovation	BUSS 5080	4.5
The Law for Managers	LAWS 5016	4.5
Responsible Leadership	BUSS 5389	4.5
International Study Tour	BUSS 5421	4.5
Company Directors Course	BUSS 5417	4.5
Contemporary Management Issues B	BUSS 5419	4.5
Digital Business Strategy and Operations	BUSS 5451	4.5

Rules & notes

Rules

1. All students are required to attend or view a structured Commencement Seminar. No grade is awarded for this.

2. Specialisation electives are to be chosen from a range of specialisation elective courses set out in the electives schedule or, subject to Program Director approval, from courses in other postgraduate programs at the University of South Australia or from other recognised higher education institutions.

3. This course, two Marketing specialisation electives and the capstone course must all be completed in order to graduate from the program with the title of Master of Business Administration (Marketing).

4. This course must be completed with a project focus on Marketing and is the final course of the four courses required to graduate from this program with a title of Master of Business Administration (Marketing).

Notes

1. The Master of Business Administration is designed as a nested program, with credit transfers and articulation pathways from the Graduate Certificate in Business Administration and the Graduate Diploma in Business Administration.

2. Not all electives will be offered each year. Students should refer to the online timetable for details of courses offered in the current year as additional electives may be offered on a once-off basis.