Master of Management (Marketing)

Degree Level Postgraduate

Years

Australian students

Start Date
February
August

Campus
City West

Duration
1.5 year(s) full-time

Program Code
DMMX

SATAC Code
4CM199 (Internal)

Study as
Full-time or part-time

Mode
On-campus

Fees
$AU 29,400 per 1.0 EFTSL for students enrolled in 2020

Entry requirements

Applicants are required to have one of the following:
- A completed bachelor degree in a business discipline* from a recognised higher education institution or equivalent; or
- A completed graduate certificate in a business discipline* from a recognised higher education institution.
View full entry requirements Hide full entry requirements

Students currently enrolled in the Master of Management in SP5 2020 should complete the course INFS 5117 Business Analytics and the Data driven Organisation instead of INFS 5130 Fundamentals of Data Analytics for Business.

Aim

The Master of Management (Marketing) aims to provide a professional education in the field of marketing. It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex marketing issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high level careers in marketing. This program develops advanced knowledge and both conceptual and applied skills in contemporary marketing practice within a broad business framework.

Content & Structure

To qualify for the award students must complete 54 units, made up of four Marketing specialisation courses, four program core courses, two Marketing specialisation electives and two UniSA Business electives to make a total of twelve courses. The program is also available for part time study.

What courses you'll study

Course name	Area and cat no.	Units	Reference
PROGRAM CORE COURSES
People, Leadership and Performance	BUSS 5114	4.5		Rule(s): 2
Fundamentals of Data Analytics for Business	INFS 5130	4.5		Rule(s): 2
Business Ethics	BUSS 5384	4.5		Rule(s): 2
Strategic Concepts	BUSS 5074	4.5		Rule(s): 1
MARKETING SPECIALISATION
Marketing Management	MARK 5025	4.5		Rule(s): 2
Buyer Behaviour Insights	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Advanced Marketing Analytics	MARK 5064	4.5
Specialisation Elective		4.5	Note(s): 1
Specialisation Elective		4.5	Note(s): 1
BUSINESS ELECTIVES
Elective		4.5		Rule(s): 3
Elective		4.5		Rule(s): 3

Electives

Course name	Area and cat no.	Units
Specialisation Electives
Advertising: Planning and Buying Media	MARK 5079	4.5
eMarketing	MARK 5080	4.5
Global Marketing	BUSS 5380	4.5
Advertising: Theory and Practice	MARK 5024	4.5
Brand Management	MARK 5031	4.5
Wine Marketing	MARK 5081	4.5
Business Electives
Doing Business in Asia	BUSS 5347	4.5
Managing Across Cultures	BUSS 5349	4.5
Professional Development for Graduates	BUSS 5382	4.5
Research for Business Decision Making	BUSS 5397	4.5
Business Practicum G	BUSS 5396	4.5
Research Scholarship in Business	BUSS 5400	9
Postgraduate Study Tour - Marketing	BUSS 5412	4.5
Service Management	BUSS 5428	4.5
Forecasting for Decision Making	BUSS 5427	4.5
Business Project G	BUSS 5434	4.5

Rules & notes

Rules

1. This is a capstone course and must be completed as the last course in the program.

2. Students undertaking the Transition to Masters pathway between the Bachelor of Business or Bachelor of Commerce (Accounting) or Bachelor of Business (Tourism and Event Management) and Master of Management (Marketing) program will receive credit for this course.

3. This course must be an advanced level course. See Business Electives list for options.

Notes

1. To be selected from the specialisation elective list or may be used to complete an international exchange, internship or UniSA Business electives approved by the Program Director.