Master of Management (Advertising and Brand Management)
Degree Level Postgraduate
You're viewing degree information for Australian students
You're considered an Australian student if you are any of the following:
- Australian or New Zealand Citizen
- Australian Permanent Resident (including Humanitarian Visa holders)
Start Date
February
August
Campus
City West
Duration
1.5 year(s) full-time
Program Code
DMMX
SATAC Code
4CM219 (Internal)
Study as
Full-time
or part-time
Mode
On-campus
Fees
$AU 29,400 per 1.0 EFTSL for students enrolled in 2020
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Entry requirements
Applicants are required to have one of the following:
- A completed bachelor degree in a business discipline* from a recognised higher education institution or equivalent; or
- A completed graduate certificate in a business discipline* from a recognised higher education institution.
Students currently enrolled in the Master of Management in SP5 2020 should complete the course INFS 5117 Business Analytics and the Data driven Organisation instead of INFS 5130 Fundamentals of Data Analytics for Business.
Aim
The Master of Management (Advertising and Brand Management) qualifies individuals for professional practice as managers in international businesses.
It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex digital media issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high level careers. This program develops advanced knowledge and both conceptual and applied skills in contemporary media, promotion and marketing practice within a business framework.
Qualities developed by the degree are drawn from contemporary international business practice and include strategic thinking, business management, management research, the ability to think critically, and the ability to work with a high level of autonomy and accountability.
It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex digital media issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high level careers. This program develops advanced knowledge and both conceptual and applied skills in contemporary media, promotion and marketing practice within a business framework.
Qualities developed by the degree are drawn from contemporary international business practice and include strategic thinking, business management, management research, the ability to think critically, and the ability to work with a high level of autonomy and accountability.
Content & Structure
To qualify for the award students must complete 54 units, made up of four Advertising and Brand Management specialisation courses, four program core courses, two Advertising and Brand Management specialisation electives and two UniSA Business electives to make a total of twelve courses. The program is also available for part time study.
Study at the new Adelaide University in 2026
The University of Adelaide and the University of South Australia are combining their strengths to create a new university for the future, Adelaide University, opening in January 2026.
From 4 August 2025, the University of Adelaide and University of South Australia will no longer be accepting applications for new students.
Program Director
Primary director
