Master of Marketing

Degree Level Postgraduate

Years

Australian students

Start Date
January
March
June
September

Campus
City West

Duration
2 year(s) full-time

Program Code
DMMR

SATAC Code
4CM180 (Internal)
4CM181 (Internal)
4CM182 (Internal)

Study as
Full-time or part-time

Fees
$AU 27,900 per 1.0 EFTSL for students enrolled in 2018

Entry requirements

Applicants are required to have one of the following:
- A completed bachelor degree* from a recognised higher education institution or equivalent; or
- A completed graduate diploma* from a recognised higher education institution; or
- A completed graduate certificate* from a recognised higher education institution.
* Normally applicants who have completed a degree with a grade point average of 4 or better will be eligible for entry.

Applicants who have:
- completed a bachelor degree in a business discipline; or
- completed a bachelor degree which includes a major in business, commerce, marketing or management; or
- completed a graduate certificate in a business discipline,
are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study or equivalent part time study.

Applicants who have:
- completed a bachelor (Honours) degree in a business discipline; or
- completed a graduate diploma in a business discipline; or
- completed a master in a business discipline,
are eligible to enter the program with 1.0 EFTSL (36 units) Advanced Standing and complete the program in 1 year of full time study or equivalent part time study.
View full entry requirements Hide full entry requirements

No further intake from 2017. Prospective students please see MMan (Mkt), DMMX or IMBA (Mkt) DMIN.

Aim

The Master of Marketing aims to provide a professional education in the field of marketing. It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex marketing issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high level careers in marketing. This program develops advanced knowledge and both conceptual and applied skills in contemporary marketing practice within a broad business framework.

Content & Structure

To qualify for the award students must complete 72 units, made up of three Marketing Core courses, five Business School Core courses, at least five courses from the Marketing electives and sufficient courses from the general elective list to make up a total of sixteen courses, subject to Rules and Notes.
The program is also available for part time study.

What courses you'll study

Course name	Area and cat no.	Units	Reference
Business School Core
Marketing Management	MARK 5025	4.5		Rule(s): 4,5
Global Business Environment	BUSS 5300	4.5		Rule(s): 4,5
Accounting for Management M	ACCT 5011	4.5		Rule(s): 4,5
People, Leadership and Performance	BUSS 5114	4.5		Rule(s): 4,5
Research for Business Decision Making	BUSS 5397	4.5
Marketing Core
Advanced Marketing Analytics	MARK 5064	4.5
Buyer Behaviour Insights	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Electives:
Marketing Elective		4.5	Note(s): 1	Rule(s): 5
Marketing Elective		4.5	Note(s): 1	Rule(s): 5
Marketing Elective		4.5	Note(s): 1
Marketing Elective		4.5	Note(s): 1
Marketing Elective		4.5	Note(s): 1
Marketing or Business Elective		4.5	Note(s): 1	Rule(s): 5
Marketing or Business Elective		4.5	Note(s): 1	Rule(s): 5
Marketing or Business Elective		4.5	Note(s): 1

Electives

Course name	Area and cat no.	Units
Marketing Elective
Advertising: Theory and Practice	MARK 5024	4.5
Brand Management	MARK 5031	4.5
Sales Management	MARK 5001	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
e-Marketing	MARK 5080	4.5

Rules & notes

Rules

1. Students who have a background, or previous studies in a particular course may substitute a course of equal value and standing with the approval of the Program Director.

2. Students who have taken, for another award, a course which is substantially equivalent to a course from the program schedule, may be granted up to one third of the program in credit or may substitute a course of equal standing and unit's value, with the approval of the Program Director. Credit will only be granted for courses undertaken at postgraduate level in a qualification that has not been used as the basis for Advanced Standing.

3. The Program Director may approve variations to the program of studies for a student by substituting courses from the program schedule with courses from other graduate level programs in this or another university.

4. Applicants who have completed a bachelor degree in a business discipline or who hold a bachelor degree which includes a major in business, commerce, marketing or management or applicants who have completed a graduate certificate in a business discipline are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing in lieu of these courses and complete the program in 1.5 years of full time study or equivalent part time study.

5. Applicants who have completed a bachelor (Honours) in a business discipline, a graduate diploma in a business discipline or a master in a business discipline are eligible to enter the program with 1.0 EFTSL (36 units) Advanced Standing in lieu of these courses and complete the program in 1 year of full time study or equivalent part time study.

Notes

1. Marketing electives should be chosen from the list of prescribed electives. Note: Not all elective courses are available every study period. Business electives are chosen from any postgraduate courses in the Business School for which the student has satisfied the prerequisites.

2. This is a full fee-paying program.

3. The program can be completed within 24 months of full time study.

4. Any graduate of an Executive Certificate from the Advertising Federation of Australia (Ad School) who is enrolled in the Master of Marketing will receive credit towards one elective course.