Graduate Diploma in Marketing

Degree Level Postgraduate

Years

Australian students

Start Date
January
March
June
September

Campus
City West

Duration
1 year(s) full-time

Program Code
DGMK

SATAC Code
4GD115 (Internal)

Study as
Full-time or part-time

Fees
$AU 27,000 per 1.0 EFTSL for students enrolled in 2017

Entry requirements

Applicants are required to have one of the following:
- A completed bachelor degree* from a recognised higher education institution or equivalent; or
- A completed graduate certificate* from a recognised higher education institution.
* Normally applicants who have completed a degree with a grade point average of 4 or better will be eligible for entry.
View full entry requirements Hide full entry requirements

To apply for the next intake, please see the Graduate Certificate in Business DCBB. Plan your 2017.

Aim

The program is designed to provide education for graduates and other students with interest in the area of Marketing. This program develops intermediate-advanced knowledge and both conceptual and applied skills in contemporary marketing practice.

Content & Structure

The program consists of 8 courses totalling 36 units and can be completed within 12 months of full time study. The program is also available for part time study.

Study at the new Adelaide University in 2026

The University of Adelaide and the University of South Australia are combining their strengths to create a new university for the future, Adelaide University, opening in January 2026.

From 4 August 2025, the University of Adelaide and University of South Australia will no longer be accepting applications for new students.

Apply now to study with Adelaide University in 2026.

What courses you'll study

Course name	Area and cat no.	Units	Reference
Division Core
Marketing Management	MARK 5025	4.5
Accounting for Management M	ACCT 5011	4.5
Global Business Environment	BUSS 5300	4.5
People, Leadership and Performance	BUSS 5114	4.5
Marketing Core:
Marketing Information and Analysis	MARK 5064	4.5
Influencing Consumer Behaviour	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Electives
Marketing or Business Elective		4.5	Note(s): 1

Electives

Course name	Area and cat no.	Units
Marketing Elective
Advertising: Theory and Practice	MARK 5024	4.5
Brand Management	MARK 5031	4.5
Sales Management	MARK 5001	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
e-Marketing	MARK 5080	4.5

Rules & notes

Rules

1. Students who have taken, for another award, a course which is substantially equivalent to a course from the program schedule, may be granted up to one third of the program in credit or may substitute a course of equal standing and unit's value, with the approval of the Program Director. Credit will only be granted for courses undertaken at postgraduate level.

2. The Program Director may approve variations to the program of studies for a student by substituting courses from the program schedule with courses from other graduate level programs in this or another university.

Notes

1. Marketing electives should be chosen from the list of prescibed elective courses. Note: Not all elective courses are available every study period. Business electives are chosen from any postgraduate courses in the Business School for which the student has satisfied the prerequisites.

2. This is a full fee-paying program.

3. The program can be completed within 12 months of full time study.

4. Any graduate of an Executive Certificate from the Advertising Federation of Australia (Ad School) who is enrolled in the Graduate Diploma in Marketing will receive credit towards one elective course.