Start Date
January
March
June
September

Campus
City West

Duration
1 year(s) full-time

Program Code
DGMK

SATAC Code
4GD115 (Internal)

Study as
Full-time or part-time

Fees
$AU 27,000 per 1.0 EFTSL for students enrolled in 2017

Aim

The program is designed to provide education for graduates and other students with interest in the area of Marketing.  This program develops intermediate-advanced knowledge and both conceptual and applied skills in contemporary marketing practice.

Content & Structure

The program consists of 8 courses totalling 36 units and can be completed within 12 months of full time study. The program is also available for part time study.

What courses you'll study

Course name Area and cat no. Units Reference  
Division Core
Marketing Management MARK 5025 4.5
Accounting for Management M ACCT 5011 4.5
Global Business Environment BUSS 5300 4.5
People, Leadership and Performance BUSS 5114 4.5
Marketing Core:
Marketing Information and Analysis MARK 5064 4.5
Influencing Consumer Behaviour MARK 5032 4.5
Marketing Strategy and Planning MARK 5033 4.5
Electives
Marketing or Business Elective 4.5 Note(s): 1

Program Director