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Start Date
January
March
June
September

Campus
City West

Duration
0.5 year(s) full-time

Program Code
DCMK

Study as
Full-time or part-time

Fees
$AU 13,100 per 0.5 EFTSL for students enrolled in 2016

Aim

This program provides an introduction to contemporary marketing knowledge.

Content & Structure

The program consists of a total of 18 units and can be completed within 6 months of fulltime study. The program is also available for part time study.

From 4 August 2025, the University of South Australia will no longer be accepting applications for new students. Study at Adelaide University.

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What courses you'll study

Course name Area and cat no. Units Reference  
Divison Core
Marketing Management MARK 5025 4.5
One of the following options:
Marketing Information and Analysis MARK 5064 4.5
Influencing Consumer Behaviour MARK 5032 4.5
Marketing or Business Elective 4.5 Note(s): 1
OR
Marketing Information and Analysis MARK 5064 4.5
Marketing Elective 4.5 Note(s): 1
Marketing or Business Elective 4.5 Note(s): 1
OR
Influencing Consumer Behaviour MARK 5032 4.5
Marketing Elective 4.5 Note(s): 1
Marketing or Business Elective 4.5 Note(s): 1

Program Director