Master of Business Administration (Marketing)

Degree Level Postgraduate

Years

Australian students

Start Date
January
March
June
September

Campus
City West

Duration
1.5 year(s) full-time

Program Code
DMMA

Study as
Full-time or part-time

Fees
$AU 28,800 per 1.0 EFTSL for students enrolled in 2016

Entry requirements
Applicants seeking admission to the program will normally have:

a) A minimum of three (3) years full time management experience (including experience in supervision and financial management) and a recognised university undergraduate degree or equivalent professional qualifications;

or

b) A minimum of seven (7) years full time management experience (including experience in supervision and financial management) and either:

A Graduate Certificate in Business Administration from the University of South Australia with an average of at least Pass Level 1 (55%), or an equivalent qualification from the University of South Australia or from another recognised university;
or
A Graduate Diploma in Business Administration from the University of South Australia with an average of at least Pass Level 1 (55%) across at least four courses, or an equivalent qualification from the University of South Australia or from another recognised university.

All applicants are also required to submit two referee reports and a detailed curriculum vitae outlining management experience.

View full entry requirements Hide full entry requirements

Aim

The Master of Business Administration (Marketing) provides individuals with the knowledge and skills to advance a career in senior organisational management and leadership, with an emphasis on the program area of specialisation.

Qualities developed by the degree include strategic thinking, ethical conduct, responsible leadership, evidenced based decision making, an international perspective, the ability to think critically, and the ability to work both collaboratively and with a high level of autonomy and accountability.

Content & Structure

This program comprises 54 units of study, normally completed as 12 courses of 4.5 unit value each, plus a structured Commencement Seminar.

What courses you'll study

Course name	Area and cat no.	Units
COURSES and SEQUENCING:			Rule(s): 1
FIRST:
Strategy and Management Research	BUSS 5424	4.5
THEN - in any order (subject to pre-requisite requirements)
Accounting for Decision Making	BUSS 5247	4.5
Managerial Finance	BUSS 5249	4.5
Structure, People and Change	BUSS 5425	4.5
The Law for Managers	LAWS 5016	4.5
International Business	BUSS 5251	4.5
Strategic Marketing	BUSS 5245	4.5
Ethics, Governance and Sustainability	BUSS 5385	4.5
Responsible Leadership	BUSS 5389	4.5
Specialisation elective 1		4.5	Rule(s): 2
Specialisation elective 2		4.5	Rule(s): 2
CAPSTONE COURSE - normally done when all non Specialisation elective courses are completed:
Strategic Research Project			Rule(s): 3

Electives

Course name	Area and cat no.	Units
Specialisation electives
Advertising: Theory and Practice	MARK 5024	4.5
Branding	MARK 5031	4.5
Influencing Consumer Behaviour	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Sales Management	MARK 5001	4.5
Marketing Information and Analysis	MARK 5064	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
e-Marketing	MARK 5080	4.5

Rules & notes

Rules

1. All students are required to attend a structured Commencement Seminar. No grade is awarded for this.

2. Specialisation electives are to be chosen from a range of specialisation elective courses set out in the electives schedule or, subject to Program Director approval, from courses in other postgraduate programs at the University of South Australia or from other recognised higher education institutions.

3. To complete this program with a Graduation title of Master of Business Administration (Marketing) these courses must all be completed: Strategic Marketing, 2 marketing specialisation electives and Strategic Research Project (with a project focus on Marketing).

Notes

1. The Master of Business Administration is designed as a nested program, with credit transfers and articulation pathways from the Graduate Certificate in Business Administration and the Graduate Diploma in Business Administration.