Start Date
February
July

Campus
Magill

Duration
3 year(s) full-time

Program Code
MBMC

SATAC Code
444261 (Internal)

Study as
Full-time or part-time

Entry Requirements
Selection Rank (Internal): 55.60 (for 2014)
View full entry requirements

Prerequisites
None

Assumed Knowledge
None

Aim

The Bachelor of Communication qualifies students to comprehend the social and economic significance of the global media and cultural industries in contemporary society. In attaining this knowledge, students also develop transferable skills in personal communication, problem solving and data analysis, preparing them for a variety of careers in the media and digital industries, including those related to advertising, marketing, public relations, social research as well as to pathways for further learning.

Content & Structure

The Bachelor Communication program is made up of common core courses, a professional major and concentration as well as a sub-major which you select from specialist offerings in the School of Communication, International Studies and Languages. Core courses provide a general orientation of understanding communication and make up four courses (18 units). The professional major provides you with expertise in relation to the media, creative industries, cultural practices and consumption (54 units). This is furthered by four professional concentration courses (18 units). The sub-major allows for a further specialising of your degree and is constituted by six courses (27 units). In addition you can choose two elective courses from those offered by the university and all students must complete COMM2060 Communication, Culture and Indigenous Australians.

What courses you'll study

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Ideas, Innovation and Communication COMM 1060 4.5 Note(s): 1
Common Core Option 4.5 Note(s): 2
Communication and Media COMM 1006 4.5
Sub-major 1 4.5 Note(s): 3
Second Semester (Study Period 4, 5 or 6)
Common Core Option 4.5 Note(s): 2
Common Core Option 4.5 Note(s): 2
Intercultural Communication LANG 1054 4.5
Sub-major 2 4.5 Note(s): 3
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Everyday Cultures Now and Then HUMS 2037 4.5
Screen Genres and Media Hybrids COMM 2085 4.5
Communication, Culture and Indigenous Australians COMM 2060 4.5 Note(s): 6
Sub-major 3 4.5 Note(s): 3
Second Semester (Study Period 4, 5 or 6)
Media Law and Ethics COMM 2076 4.5
Communication Research Methods COMM 2078 4.5
Free Elective 4.5 Note(s): 5
Sub-major 4 4.5 Note(s): 3
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Promotional Communication: Advertising, Publicity and Marketing COMM 3064 4.5
Professional Concentration or Elective 4.5 Note(s): 4
Professional Concentration or Elective 4.5 Note(s): 4
Sub-major 5 4.5 Note(s): 3
Second Semester (Study Period 4, 5 or 6)
Internship or Project COMM 3063 4.5
Professional Concentration or Elective 4.5 Note(s): 4
Professional Concentration or Elective 4.5 Note(s): 4
Sub-major 6 4.5 Note(s): 3
COMMON CORE OPTIONS
Introduction to Digital Media INFT 1014 4.5
Effective Communication PERF 1001 4.5
Intercultural Communication LANG 1054 4.5
The Social World SOCU 1003 4.5
Communication and Media COMM 1006 4.5

Program Directors