Bachelor of Communication (Media and Culture)

Degree Level Undergraduate

Years

Australian students

Start Date
February
July

Campus
Magill

Duration
3 year(s) full-time

Program Code
MBMC

SATAC Code
444261 (Internal)

Study as
Full-time or part-time

Fees
Commonwealth Supported

Entry Requirements
Selection Rank (Internal): 55.60 (for 2014)
View full entry requirements

Prerequisites
None

Assumed Knowledge
None

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

To be eligible for selection, applicants are required to have:

Completed the South Australian Certificate of Education (SACE); and
- completed 200 credits of subjects;
- achieved a grade of C* or better in the Personal Learning Plan, 20 credits of literacy, 10 credits of numeracy and the Research Project at Stage 2;
- achieved a grade C- or better in an additional 60 credits at Stage 2;
- obtained a competitive ATAR.
* For Stage 2 subjects a grade of C- or better is required

OR:
- completed the equivalent secondary education qualifications as required for University entry under SACE and fulfilled any prerequisite requirements;
- completed the International Baccalaureate Diploma, obtaining a minimum score of 24 points and fulfilled any prerequisite requirements;
- completed or partly completed a recognised higher education program at a recognised higher education institution and fulfilled any prerequisite requirements;
- completed at least four Open Universities Australia (OUA) courses at the appropriate level and fulfilled any prerequisite requirements;
- completed an award from TAFE or from another registered training organisation at AQF Certificate IV level or above and fulfilled any prerequisite requirements;
- qualified for Special Entry and fulfilled any prerequisite requirements;
- completed the University Foundation Studies program.
Essential requirements for admission
Prerequisites
None

Assumed Knowledge
None
View full entry requirements Hide full entry requirements

Continuing students only. Prospective students please refer to our new Bachelor of Arts (MBAA) or Bachelor of Communication and Media (MBCD).

Aim

The Bachelor of Communication qualifies students to comprehend the social and economic significance of the global media and cultural industries in contemporary society. In attaining this knowledge, students also develop transferable skills in personal communication, problem solving and data analysis, preparing them for a variety of careers in the media and digital industries, including those related to advertising, marketing, public relations, social research as well as to pathways for further learning.

Content & Structure

The Bachelor Communication program is made up of common core courses, a professional major and concentration as well as a sub-major which you select from specialist offerings in the School of Communication, International Studies and Languages. Core courses provide a general orientation of understanding communication and make up four courses (18 units). The professional major provides you with expertise in relation to the media, creative industries, cultural practices and consumption (54 units). This is furthered by four professional concentration courses (18 units). The sub-major allows for a further specialising of your degree and is constituted by six courses (27 units). In addition you can choose two elective courses from those offered by the university and all students must complete COMM2060 Communication, Culture and Indigenous Australians.

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Ideas, Innovation and Communication	COMM 1060	4.5	Note(s): 1
Common Core Option		4.5	Note(s): 2
Communication and Media	COMM 1006	4.5
Sub-major 1		4.5	Note(s): 3
Second Semester (Study Period 4, 5 or 6)
Common Core Option		4.5	Note(s): 2
Common Core Option		4.5	Note(s): 2
Intercultural Communication	LANG 1054	4.5
Sub-major 2		4.5	Note(s): 3
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Everyday Cultures Now and Then	HUMS 2037	4.5
Screen Genres and Media Hybrids	COMM 2085	4.5
Communication, Culture and Indigenous Australians	COMM 2060	4.5	Note(s): 6
Sub-major 3		4.5	Note(s): 3
Second Semester (Study Period 4, 5 or 6)
Media Law and Ethics	COMM 2076	4.5
Communication Research Methods	COMM 2078	4.5
Free Elective		4.5	Note(s): 5
Sub-major 4		4.5	Note(s): 3
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Promotional Communication: Advertising, Publicity and Marketing	COMM 3064	4.5
Professional Concentration or Elective		4.5	Note(s): 4
Professional Concentration or Elective		4.5	Note(s): 4
Sub-major 5		4.5	Note(s): 3
Second Semester (Study Period 4, 5 or 6)
Internship or Project	COMM 3063	4.5
Professional Concentration or Elective		4.5	Note(s): 4
Professional Concentration or Elective		4.5	Note(s): 4
Sub-major 6		4.5	Note(s): 3
COMMON CORE OPTIONS
Introduction to Digital Media	INFT 1014	4.5
Effective Communication	PERF 1001	4.5
Intercultural Communication	LANG 1054	4.5
The Social World	SOCU 1003	4.5
Communication and Media	COMM 1006	4.5

Majors, Sub-majors & Minors

Majors, sub-majors/minors
Rules & notes

Rules

1. Some of the listed Common Core courses may already be available to students within their professional major and or sub-major/minor/professional specialisation. Students will then be required to choose a different core option from the provided list (see Note 11).

Notes

1. This Common Core course is one available to students enrolled in most undergraduate programs offered within the School of Communication, International Studies and Languages.

2. Students select their Common Core Options from the list of nominated courses in the schedule above.

3. A sub-major consists of six courses (27 units) with no more than two courses at level 1 and at least two courses at level 2. Sub-majors can be taken in a wide range of disciplines. Not all sub-majors are available on each campus. Students enrolled in a professional major on one campus may enrol in a sub-major on another campus. Courses making up each sub-major are detailed in Majors, sub-majors/minors home pages.

4. Students complete either four courses (18 units) of a professional concentration (minor); or four courses (18 units) of electives. Professional concentration courses or Electives may be selected from the Major, sub-major/minor webpage.

5. All students complete one 4.5 unit Free Elective, unless directed to do English as an Additional Language as their elective area.

6. All students, other than International students and students who have elected to complete either a sub-major or elective in Indigenous Studies, must complete the course COMM 2060 Communication, Culture and Indigenous Australians. Students not required to complete COMM 2060 must undertake an additional elective course.