Start Date
January
April
June
September

Campus
City West

Duration
2 year(s) full-time

Program Code
DMMR

Study as
Full-time or part-time

Fees
$AU 25,000 per 1.0 EFTSL for students enrolled in 2015

Aim

The Master of Marketing aims to provide a professional education in the field of marketing. It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex marketing issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high level careers in marketing. This program develops advanced knowledge and both conceptual and applied skills in contemporary marketing practice within a broad business framework.

Content & Structure

To qualify for the award students must complete 72 units, made up of three Marketing Core courses, five Business School Core courses, at least five courses from the Marketing electives and sufficient courses from the general elective list to make up a total of sixteen courses, subject to Rules and Notes.
The program is also available for part time study.

What courses you'll study

Course name Area and cat no. Units Reference  
Business School Core
Marketing Management MARK 5025 4.5 Rule(s): 4,5
Global Business Environment BUSS 5300 4.5 Rule(s): 4,5
Accounting for Management M ACCT 5011 4.5 Rule(s): 4,5
People, Organisations and Leadership BUSS 5114 4.5 Rule(s): 4,5
Research for Business Decision Making BUSS 5397 4.5
Marketing Core
Marketing Information and Analysis MARK 5064 4.5
Influencing Consumer Behaviour MARK 5032 4.5
Marketing Strategy and Planning MARK 5033 4.5
Electives:
Marketing Elective 4.5 Note(s): 1 Rule(s): 5
Marketing Elective 4.5 Note(s): 1 Rule(s): 5
Marketing Elective 4.5 Note(s): 1
Marketing Elective 4.5 Note(s): 1
Marketing Elective 4.5 Note(s): 1
Marketing or Business Elective 4.5 Note(s): 1 Rule(s): 5
Marketing or Business Elective 4.5 Note(s): 1 Rule(s): 5
Marketing or Business Elective 4.5 Note(s): 1

Program Director