Start Date
February
July

Campus
City West

Duration
3 year(s) full-time

Program Code
DBBA

Study as
Full-time or part-time

Entry Requirements
Selection Rank (Internal): 67.15 (for 2014)
View full entry requirements

Prerequisites
None

Assumed Knowledge
None

Aim

To provide students with a broad based internationally credible undergraduate business education that takes into account the skills necessary to perform as a professional in the dynamic global business environment.

Content & Structure

The program comprises 24 courses totalling 108 units. The first year and two courses in second year (Finance and Investment, and Introduction to E-Business) build the foundation of general business skills and knowledge. Strategic Manangement in third year includes a strategic component to the program.

The remaining 13 courses comprise one free elective and 3 minors, one in commerce (accounting), one in marketing and one in management. With Program Director approval or in the case of offshore programs based on market demand, students may substitute some or all of the courses in one of the 3 minors with electives. Any of the three minors (commerce, marketing and management) can be substituted by any of the other options specialisations/minors.

The courses in the 3 minors are:
Commerce (1):
ACCT 2006 Management Accounting;
ACCT 1006 Financial Accounting 1;
BUSS 3017 Global Issues for Accounting; and
ACCT 3008 Management Control Systems;

Marketing (2):
MARK 1008 Buyer and Consumer Behaviour;
MARK 2020 Market Research;
MARK 2010 Market Analysis; and
MARK 3005 International Marketing;

Management (3):
BUSS 2046 Organisational Behaviour;
BUSS 3053 International Management Ethics and Values;
BUSS 2043 Foundations of Human Resource Management;
and INFS 2022 Project Management: Principles and Strategies.

What courses you'll study

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Principles of Economics ECON 1008 4.5
Management Principles BUSS 1054 4.5
Accounting for Business ACCT 1008 4.5
Communication and Information Systems in Business BUSS 1058 4.5
Second Semester (Study Period 4, 5 or 6)
Marketing Principles: Trading and Exchange MARK 1010 4.5
Business and Society BUSS 1057 4.5
Foundations of Business Law COML 1001 4.5
Quantitative Methods for Business MATH 1053 4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Organisational Behaviour BUSS 2046 4.5 Note(s): 3
Management Accounting ACCT 2006 4.5 Note(s): 1
Introduction to e-Business INFS 2019 4.5
Buyer and Consumer Behaviour MARK 1008 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Foundations of Human Resource Management BUSS 2043 4.5 Note(s): 3
Financial Accounting 1 ACCT 1006 4.5 Note(s): 1
Management Control Systems ACCT 3008 4.5 Note(s): 1
Project Management: Principles and Strategies INFS 2022 4.5 Note(s): 3
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Finance and Investment BANK 2005 4.5
Market Research MARK 2020 4.5 Note(s): 2
Elective
Market Analysis MARK 2010 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Global Issues for Accounting BUSS 3017 4.5 Note(s): 1
International Management Ethics and Values BUSS 3053 4.5 Note(s): 3
Strategic Management BUSS 3023 4.5
International Marketing MARK 3005 4.5 Note(s): 2

Program Director