Master of Marketing

Degree Level Postgraduate

Years

Australian students

Start Date
January
April
June
September

Campus
City West

Duration
1.5 year(s) full-time

Program Code
DMMK

Study as
Full-time or part-time

Fees
$AU 25,000 per 1.0 EFTSL for students enrolled in 2015

Entry requirements
- Applicants will have successfully completed a bachelors degree from a recognised higher education institution or equivalent*; or
- Completed a graduate certificate in a related discipline from a recognised higher education institution or equivalent*; or
- Completed the relevant courses in the Graduate Certificate in Marketing.
* Normally applicants with a grade point average (GPA) of 4** or better will be recognised for entry.
** A GPA of 4 refers to the UniSA grading scale which has a range of 1 - 7, other equivalent Australian and international grading scales will be considered.
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No further intake from 2015 - continuing students only. Prospective students please refer to our new Master of Marketing, program code DMMR.

Aim

This program develops advanced knowledge and both conceptual and applied skills in contemporary marketing practice within a broad business framework.

Content & Structure

The program consists of a total of 54 units and can be completed within 18 months of full time study. The program is also available for part time study.

Study at the new Adelaide University in 2026

The University of Adelaide and the University of South Australia are combining their strengths to create a new university for the future, Adelaide University, opening in January 2026.

From 4 August 2025, the University of Adelaide and University of South Australia will no longer be accepting applications for new students.

Apply now to study with Adelaide University in 2026.

What courses you'll study

Course name	Area and cat no.	Units	Reference
Division Core
Marketing Management	MARK 5025	4.5
Global Business Environment	BUSS 5300	4.5
Accounting for Management M	ACCT 5011	4.5
People, Organisations and Leadership	BUSS 5114	4.5
Marketing Core
Marketing Information and Analysis	MARK 5064	4.5
Influencing Consumer Behaviour	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Marketing Elective		4.5	Note(s): 1
Plus one of the following combinations:
Coursework Option
Marketing or Business Elective		4.5	Note(s): 1
Marketing or Business Elective		4.5	Note(s): 1
Marketing or Business Elective		4.5	Note(s): 1
Marketing or Business Elective		4.5	Note(s): 1
OR
Research Option
Research Methods in Business and Management G	BUSS 5059	4.5
Minor Thesis A	MARK 5049	4.5
Minor Thesis B	MARK 5050	4.5
Marketing or Business Elective		4.5	Note(s): 1

Electives

Course name	Area and cat no.	Units
Marketing Elective
Advertising: Theory and Practice	MARK 5024	4.5
Branding	MARK 5031	4.5
Sales Management	MARK 5001	4.5
Advanced Consultancy Project	MARK 5072	4.5
Advanced Specialist Topics in Marketing	MARK 5077	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
e-Marketing	MARK 5080	4.5
Marketing Across Borders M	BUSS 5380	4.5

Rules & notes

Rules

1. Students who have a background, or previous studies in a particular course may substitute a course of equal value and standing with the approval of the Program Director.

Notes

1. Marketing electives should be chosen from the list of prescribed electives. Note: Not all elective courses are available every study period. Business electives are chosen from any postgraduate courses in the Division of Business for which the student has satisfied the prerequisites.

2. This is a full fee-paying program. Applications should be directed to the School of Marketing.

3. The program can be completed within 18 months of full time study.

4. Any graduate of an Executive Certificate from the Advertising Federation of Australia (Ad School) who is enrolled in the Master of Marketing will receive credit towards one elective course.