Graduate Diploma in Marketing

Degree Level Postgraduate

Years

Australian students

Start Date
January
April
June
September

Campus
City West

Duration
1 year(s) full-time

Program Code
DGMK

Study as
Full-time or part-time

Fees
$AU 23,400 per 1.0 EFTSL for students enrolled in 2014

Entry requirements

Entrants to the program shall normally hold:
- A completed Bachelors degree with a GPA of 4*; or
- A completed Graduate Certificate in a related discipline with a GPA of 4*.
* A GPA of 4 refers to the UniSA grading scale which has a range of 1 - 7, other equivalent Australian and international grading scales will be considered.
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Aim

This program develops advanced knowledge and both conceptual and applied skills in contemporary marketing practice.

Content & Structure

The program consists of 8 courses totalling 36 units and can be completed within 12 months of full time study. The program is also available for part time study.

What courses you'll study

Course name	Area and cat no.	Units	Reference
Division Core
Marketing Management	MARK 5025	4.5
One of the following courses:
Accounting for Management M	ACCT 5011	4.5
Global Business Environment	BUSS 5300	4.5
People, Organisations and Leadership	BUSS 5114	4.5
Following four courses:
Marketing Information and Analysis	MARK 5064	4.5
Influencing Consumer Behaviour	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Marketing Elective		4.5	Note(s): 1
Electives
Marketing or Business Elective		4.5	Note(s): 1
Marketing or Business Elective		4.5	Note(s): 1

Electives

Course name	Area and cat no.	Units
Marketing Elective
Advertising: Theory and Practice	MARK 5024	4.5
Branding	MARK 5031	4.5
Sales Management	MARK 5001	4.5
Advanced Consultancy Project	MARK 5072	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
e-Marketing	MARK 5080	4.5
Marketing Across Borders M	BUSS 5380	4.5

Rules & notes

Rules

1. Students who have a background, or previous studies in a particular course may substitute a course of equal value and standing with the approval of the Program Director.

Notes

1. Marketing electives should be chosen from the list of prescibed elective courses. Note: Not all elective courses are available every study period. Business electives are chosen from any postgraduate courses in the Division of Business for which the student has satisfied the prerequisites.

2. This is a full fee-paying program. Applications should be directed to the School of Marketing.

3. The program can be completed within 12 months of full time study.

4. Any graduate of an Executive Certificate from the Advertising Federation of Australia (Ad School) who is enrolled in the Graduate Diploma in Marketing will receive credit towards one elective course.