Bachelor of Arts (Communication and Media Management)

Degree Level Undergraduate

Years

International students

Start date
February
July

Campus
Magill

Duration
3 year(s) full-time

Program Code
MBAR

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 21,500 per annum (per 1.0 EFTSL) for students enrolled in 2014

English Language Requirements

IELTS total [6]
IELTS reading [6]
IELTS writing [6]

Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
015032B

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

To be eligible for selection, applicants are required to have:

Completed the South Australian Certificate of Education (SACE); and

completed 200 credits of subjects;
achieved a grade of C* or better in the Personal Learning Plan, 20 credits of literacy, 10 credits of numeracy and the Research Project at Stage 2;
achieved a grade C- or better in an additional 60 credits at Stage 2;
obtained a competitive ATAR.

* For Stage 2 subjects a grade of C- or better is required

OR:

completed the equivalent secondary education qualifications as required for University entry under SACE and fulfilled any prerequisite requirements;
completed the International Baccalaureate Diploma, obtaining a minimum score of 24 points and fulfilled any prerequisite requirements;
completed or partly completed a recognised higher education program at a recognised higher education institution and fulfilled any prerequisite requirements;
completed at least four Open Universities Australia (OUA) courses at the appropriate level and fulfilled any prerequisite requirements;
completed an award from TAFE or from another registered training organisation at AQF Certificate IV level or above and fulfilled any prerequisite requirements;
qualified for Special Entry and fulfilled any prerequisite requirements;
completed the University Foundation Studies program.

Essential requirements for admission

Prerequisites

None

Assumed Knowledge

None

English language entry requirements

In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

English language test

IELTS total [6]
IELTS reading [6]
IELTS writing [6]

Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)

Admission Requirements by Country

Eynesbury FSP	310
German Abitur	3.3
India (best 4)	60
Kenya KCSE (average)	B
Malaysia STPM (best 3)	6
Malaysia UEC	32
Norway GPA	3
Pakistan HSSC	75
Sri Lanka A Levels (best 3)	6
Sweden GPA	13
UK Board GCE A Levels/HK Board	6
USA SAT (2400)	1500
Vietnam	7
Australia	65
IB (best 6)	26
Nepal HSEB	60
HKDSE	16
Bangladesh HSC	3.5
Canada High School (OSSD)	60

View full entry requirements Hide full entry requirements

No further intake from 2015 - continuing students only. Prospective students please refer to our new Bachelor of Communication and Media (MBCD).

Aim

The Bachelor of Arts (Communication and Media Management) degree qualifies individuals who apply a broad and coherent body of knowledge of communication and its application in a variety of media platforms to undertake professional practice in Communication and Media Management and related fields of public and organisational communication. The program also provides a pathway for further learning in organisational communication and media management.

Content & Structure

The Bachelor of Arts (Communication and Media Management) focuses on the theoretical principles of the discipline of Communication and Media Studies and their application in a range of organisational contexts and diverse media platforms. With a focus on effective oral and written communication, the application of basic skills in journalism and public relations, digital media production and document design graduates will have the fundamental knowledge and skills required of a professional communicator in a contemporary organisation, and the advanced skills in analysis and critical thinking required to build professional competency.They will also have a broad and coherent body of knowledge in a second (Sub-Major) and a third (Minor) disciplinary field, to complement and enhance the skills and knowledge of the Communication and Media Management professional major.

The Bachelor of Arts (Communication and Media Management) is equivalent to three years of full time study or 108 units. The program includes:

A professional major of seven courses (6 x 4.5 unit courses plus 1 x 9 unit course – total 36 units);
Four Common Core courses (18 units)
A Sub-major ( 6 x 4.5 unit courses – total 27 units)
A Minor ( 4 x 4.5 unit courses – total 18 units)
One course in Indigenous Australian Studies
One Free Elective

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Ideas, Innovation and Communication	COMM 1060	4.5	Note(s): 1
Effective Communication	PERF 1001	4.5	Note(s): 1
Public Relations Theory and Practice	COMM 1057	4.5
Sub-Major 1		4.5	Note(s): 2,10
Second Semester (Study Period 4, 5 or 6)
Communication and the Media	COMM 1006	4.5	Note(s): 1
Introduction to Communication and Cultural Studies	COMM 1033	4.5	Note(s): 1
Issues in Publication and Design	COMM 1043	4.5
Free Elective		4.5	Note(s): 4
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Reporting for the Media	COMM 2011	4.5
Sub-Major 2		4.5	Note(s): 2,10
Sub-Major 3		4.5	Note(s): 2,10
Minor/Cognate 1		4.5	Note(s): 3,10
Second Semester (Study Period 4, 5 or 6)
Introduction to Digital Media	INFT 1014	4.5	Note(s): 6
Sub-Major 4		4.5	Note(s): 2,10
Minor/Cognate 2		4.5	Note(s): 3,10
Communication, Culture and Indigenous Australians	COMM 2060	4.5	Note(s): 5
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Advertising: Images, Industry and Audience	COMM 3006	4.5
Sub-Major 5		4.5	Note(s): 2,10
Sub-Major 6		4.5	Note(s): 2,10
Minor/Cognate 3		4.5	Note(s): 3,10
Second Semester (Study Period 4, 5 or 6)
Communication and Organisations	COMM 3004	9
Creative and Feature Writing for the Media	COMM 3007	4.5	Note(s): 7
Minor/Cognate 4		4.5	Note(s): 3,10

Majors, Sub-majors & Minors

Majors, sub-majors/minors
Rules & notes

Notes

1. This Common Core course is available to students enrolled in most undergraduate programs offered within the School of Communication, International Studies and Languages.

2. A sub-major (27 units) consists of six courses with no more than two courses at level 1 and at least two courses at level 2. Sub-majors can be taken in a wide range of disciplines. Not all sub-majors are available on each campus. Students enrolled in a professional major on one campus may enrol in a sub-major on another campus. Courses making up each sub-major are detailed in Majors, Sub-major/Minors - see link above.

3. A minor/cognate (18 units) consists of four courses with no more than two courses at level 1. Courses making up each minor/cognate are detailed in Majors, Sub-major/Minors. Students wishing to vary a minor should seek advice from the Program Director.

4. All students complete at least one 4.5 unit Free Elective as part of their undergraduate program of study. The elective course may be may be chosen from any program offered by the University, including optional courses from the field of their professional major, sub-major or minor/cognate. See undergraduate elective courses.

5. International students may, with the approval of the Program Director, take an elective instead of COMM 2060 Communication, Culture and Indigenous Australians.

6. Students may enrol in INFT 1019 Design Language in Media Arts instead of INFT 1014 Introduction to Digital Media with the approval of the Program Director and subject to course availability.

7. Students may enrol in COMM 3055 Communicating Science instead of COMM 3007 Creative and Feature Writing for the Media subject to course availability.

8. The schedule shown is for a typical full-time program. The order of courses may be varied to suit individual students provided that timetabling constraints and prerequisite requirements are satisfied.

9. Not all courses may be available in any one calendar year.

10. Students who, for their sub-major or minor/cognate, choose a language or any other discipline requiring sequential enrolment may need to seek enrolment advice from the Program Director.