Start Date
January
April
June
September

Campus
City West

Duration
1.5 year(s) full-time

Program Code
DMMK

Study as
Full-time or part-time

Fees
$AU 23,400 per 1.0 EFTSL for students enrolled in 2014

Aim

This program develops advanced knowledge and both conceptual and applied skills in contemporary marketing practice within a broad business framework.

Content & Structure

The program consists of a total of 54 units and can be completed within 18 months of full time study. The program is also available for part time study.

What courses you'll study

Course name Area and cat no. Units Reference  
Division Core
Marketing Management MARK 5025 4.5
Global Business Environment BUSS 5300 4.5
Accounting for Management M ACCT 5011 4.5
People, Organisations and Leadership BUSS 5114 4.5
Marketing Core
Marketing Information and Analysis MARK 5064 4.5
Influencing Consumer Behaviour MARK 5032 4.5
Marketing Strategy and Planning MARK 5033 4.5
Marketing Elective 4.5 Note(s): 1
Plus one of the following combinations:
Coursework Option
Marketing or Business Elective 4.5 Note(s): 1
Marketing or Business Elective 4.5 Note(s): 1
Marketing or Business Elective 4.5 Note(s): 1
Marketing or Business Elective 4.5 Note(s): 1
OR
Research Option
Research Methods in Business and Management G BUSS 5059 4.5
Minor Thesis A MARK 5049 4.5
Minor Thesis B MARK 5050 4.5
Marketing or Business Elective 4.5 Note(s): 1

Program Director