Bachelor of Management (Marketing)

Degree Level Undergraduate

Years

Australian students

Start Date
February
July

Campus
City West

Duration
3 year(s) full-time

Program Code
DBMK

SATAC Code
424111 (Internal)

Study as
Full-time or part-time

Fees
Commonwealth Supported

Entry Requirements
Selection Rank (Internal): 71.85 (for 2012)
View full entry requirements

Prerequisites
None

Assumed Knowledge
None

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

To be eligible for selection, applicants are required to have:

Completed the South Australian Certificate of Education (SACE); and
- completed 200 credits of subjects;
- achieved a grade of C* or better in the Personal Learning Plan, 20 credits of literacy, 10 credits of numeracy and the Research Project at Stage 2;
- achieved a grade C- or better in an additional 60 credits at Stage 2;
- obtained a competitive ATAR.
* For Stage 2 subjects a grade of C- or better is required

Alternatively, the minimum educational requirements may be met by those who have fulfilled prerequisite requirements and:
- Completed the equivalent secondary education qualifications as required for university entry under SACE; or
- Completed the International Baccalaureate Diploma, obtaining a minimum score of 24 points; or
- Completed or partly completed a recognised higher education program at a recognised higher education institution*; or
- Completed at least four Open Universities Australia (OUA) courses at the appropriate level*; or
- Completed an award from TAFE or from another registered training organisation at Diploma level or above; or
- Qualified for Special Entry; or
- Completed the University Foundation Studies Program; and
- Fulfilled any prerequisite requirements.
* Normally applicants with a grade point average of 4** or better will be recognised for entry.

** A GPA of 4 refers to the UniSA grading scale which has a range of 1 - 7, other Australian and international grading scales will be considered.

Essential requirements for admission
Prerequisites
None

Assumed Knowledge
None
View full entry requirements Hide full entry requirements

Aim

The Bachelor of Management (Marketing) provides a professional level of education for potential and current managers. To this end, the program is designed to enable graduates to acquire skills, knowledge and attributes that will assist them to work and develop as productive and socially responsible managers. The program structure provides students with the necessary breadth and depth of marketing courses matching industry requirements. The structure still provides students with flexibility to select additional Marketing courses to suit their special interests, or to take up a sub-major or minor in a field to support their career aspirations.

Content & Structure

The Bachelor of Management (Marketing) requires completion of courses totalling 108 units as listed in the program schedule.

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange	MARK 1010	4.5
Communication and Information Systems in Business	BUSS 1058	4.5
Business and Society	BUSS 1057	4.5
Principles of Economics	ECON 1008	4.5
Second Semester (Study Period 4, 5 or 6)
Buyer and Consumer Behaviour	MARK 1008	4.5
Market Analysis	MARK 2010	4.5
Professional Development in Marketing	MARK 1015	4.5
Management Principles	BUSS 1054	4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Market Research	MARK 2020	4.5
Advertising	MARK 2007	4.5
Accounting for Business	ACCT 1008	4.5
Elective			Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Brand Management	MARK 2008	4.5
Sales and Distribution Management	MARK 2013	4.5
Quantitative Methods for Business	MATH 1053	4.5
Elective		4.5	Note(s): 2
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Business and Marketing Planning	MARK 3009	4.5
Foundations of Business Law	COML 1001	4.5
Elective		4.5	Note(s): 2
Elective		4.5	Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing	MARK 3012	4.5
Elective		4.5
Elective		4.5	Note(s): 2
Elective		4.5	Note(s): 2

Electives

Course name	Area and cat no.	Units
Marketing Elective
Specialist Topics in Marketing	MARK 2014	4.5
International Marketing	MARK 3005	4.5
Marketing for Services	MARK 2026	4.5
Client and Customer Relationship Management	MARK 2027	4.5
Marketing Project	MARK 3014	9
Media Planning	MARK 2028	4.5
Digital Marketing	MARK 2029	4.5
Marketing Placement	MARK 2030	4.5
Students wishing to enrol in an International Study Tour please contact business.mobility@unisa.edu.au for further information
Business International Study Tour	BUSS 2062	4.5

Rules & notes

Rules

1. The program consists of a division core of eight courses (including Marketing Principles: Trading and Exchange); a sequence of an additional nine Marketing courses specific to the program; six elective courses from within the Division of Business; and one elective from any Division of the University.

Notes

1. All division core courses will be offered in Study Period 2 and Study Period 5.

2. The 9 unit Marketing Project should be undertaken in the last study period of the program. Enrolment in this course is via competitive application and is subject to the availability of student places. A cumulative GPA of 4.5 or above is also a requirement. Marketing and other electives can be chosen from the list of electives in the School of Marketing electives brochure: Choose your own adventure (see the School website for this brochure: www.unisa.edu.au/marketing/current/undergraduate/default.asp). Other electives from outside the Division of Business can only be done with the permission of the Program Director.