Bachelor of Arts (Communication and Media Management)

Degree Level Undergraduate

Years

Australian students

Start Date
February
July

Campus
Magill

Duration
3 year(s) full-time

Program Code
MBAR

SATAC Code
444011 (Internal)

Study as
Full-time or part-time

Fees
Commonwealth Supported

Entry Requirements
Selection Rank (Internal): 57.00 (for 2012)
View full entry requirements

Prerequisites
None

Assumed Knowledge
None

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

To be eligible for selection, applicants are required to have:

Completed the South Australian Certificate of Education (SACE); and
- completed 200 credits of subjects;
- achieved a grade of C* or better in the Personal Learning Plan, 20 credits of literacy, 10 credits of numeracy and the Research Project at Stage 2;
- achieved a grade C- or better in an additional 60 credits at Stage 2;
- obtained a competitive ATAR.
* For Stage 2 subjects a grade of C- or better is required

OR:
- completed the equivalent secondary education qualifications as required for University entry under SACE and fulfilled any prerequisite requirements;
- completed the International Baccalaureate Diploma, obtaining a minimum score of 24 points and fulfilled any prerequisite requirements;
- completed or partly completed a recognised higher education program at a recognised higher education institution and fulfilled any prerequisite requirements;
- completed at least four Open Universities Australia (OUA) courses at the appropriate level and fulfilled any prerequisite requirements;
- completed an award from TAFE or from another registered training organisation at AQF Certificate IV level or above and fulfilled any prerequisite requirements;
- qualified for Special Entry and fulfilled any prerequisite requirements;
- completed the University Foundation Studies program.
Essential requirements for admission
Prerequisites
None

Assumed Knowledge
None
View full entry requirements Hide full entry requirements

Aim

To provide students with the opportunity to develop knowledge and skills in organisational communication and media management, including public relations, writing and document development for print, radio, television and electronic media, the role of communication in organisations, and the issues of international relations and media.

Content & Structure

The Bachelor of Arts (Communication and Media Management) is equivalent to three years of full time study or 108 units, comprising the 36 unit major, 18 units of Common Core courses, a 27 unit sub-major, an 18 unit minor/cognate, one 4.5 unit Indigenous course and one 4.5 unit free elective.

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Discovering Language, Culture and Society	COMM 1060	4.5	Note(s): 1
Effective Communication	PERF 1001	4.5	Note(s): 1
Public Relations Theory and Practice	COMM 1057	4.5
Sub-Major 1		4.5	Note(s): 2,10
Second Semester (Study Period 4, 5 or 6)
Communication and the Media	COMM 1006	4.5	Note(s): 1
Introduction to Communication and Cultural Studies	COMM 1033	4.5	Note(s): 1
Issues in Publication and Design	COMM 1043	4.5
Free Elective		4.5	Note(s): 4
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Reporting for the Media	COMM 2011	4.5
Sub-Major 2		4.5	Note(s): 2,10
Sub-Major 3		4.5	Note(s): 2,10
Minor/Cognate 1		4.5	Note(s): 3,10
Second Semester (Study Period 4, 5 or 6)
Introduction to Digital Media	INFT 1014	4.5	Note(s): 6
Sub-Major 4		4.5	Note(s): 2,10
Minor/Cognate 2		4.5	Note(s): 3,10
Communication, Culture and Indigenous Australians	COMM 2060	4.5	Note(s): 5
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Advertising: Images, Industry and Audience	COMM 3006	4.5
Sub-Major 5		4.5	Note(s): 2,10
Sub-Major 6		4.5	Note(s): 2,10
Minor/Cognate 3		4.5	Note(s): 3,10
Second Semester (Study Period 4, 5 or 6)
Communication and Organisations	COMM 3004	9
Creative and Feature Writing for the Media	COMM 3007	4.5	Note(s): 7
Minor/Cognate 4		4.5	Note(s): 3,10

Majors, Sub-majors & Minors

Majors, sub-majors/minors
Rules & notes

Notes

1. This Common Core course is available to students enrolled in most undergraduate programs offered within the School of Communication, International Studies and Languages.

2. A sub-major (27 units) consists of six courses with no more than two courses at level 1 and at least two courses at level 2. Sub-majors can be taken in a wide range of disciplines. Not all sub-majors are available on each campus. Students enrolled in a professional major on one campus may enrol in a sub-major on another campus. Courses making up each sub-major are detailed in Majors, Sub-major/Minors - see link above.

3. A minor/cognate (18 units) consists of four courses with no more than two courses at level 1. Courses making up each minor/cognate are detailed in Majors, Sub-major/Minors - see link above. Students wishing to vary a minor should seek advice from the Program Director.

4. All students complete at least one 4.5 unit Free Elective as part of their undergraduate program of study. The elective course may be may be chosen from any program offered by the University, including optional courses from the field of their professional major, sub-major or minor/cognate. See undergraduate elective courses.

5. International students may, with the approval of the Program Director, take an elective instead of COMM 2060 Communication, Culture and Indigenous Australians.

6. Students may enrol in COMM 3023 International Media Communications instead of INFT 1014 Introduction to Digital Media with the approval of the Program Director and subject to course availability.

7. Students may enrol in COMM 3055 Communicating Science or COMM 2040 Consuming Media: Communication Industries and their Audiences instead of COMM 3007 Creative and Feature Writing for the Media subject to course availability.

8. The schedule shown is for a typical full-time program. The order of courses may be varied to suit individual students provided that timetabling constraints and prerequisite requirements are satisfied.

9. Not all courses may be available in any one calendar year.

10. Students who, for their sub-major or minor/cognate, choose a language or any other discipline requiring sequential enrolment may need to seek enrolment advice from the Program Director.