Bachelor of Management (Marketing)

Degree Level Undergraduate

Years

Australian students

Start Date
February
July

Campus
City West

Duration
3 year(s) full-time

Program Code
DBMK

SATAC Code
424111 (Internal)

Study as
Full-time or part-time

Fees
Commonwealth Supported

Entry Requirements
Selection Rank (Internal): 70.20 (for 2011)
View full entry requirements

Prerequisites
None

Assumed Knowledge
None

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

To be eligible for selection, applicants are required to have:

Completed the South Australian Certificate of Education (SACE); and
- completed 200 credits of subjects;
- achieved a grade of C* or better in the Personal Learning Plan, 20 credits of literacy, 10 credits of numeracy and the Research Project at Stage 2;
- achieved a grade C- or better in an additional 60 credits at Stage 2;
- obtained a competitive ATAR.
* For Stage 2 subjects a grade of C- or better is required

Alternatively, the minimum educational requirements may be met by those who have fulfilled prerequisite requirements and:
- Completed the equivalent secondary education qualifications as required for university entry under SACE; or
- Completed the International Baccalaureate Diploma, obtaining a minimum score of 24 points; or
- Completed or partly completed a recognised higher education program at a recognised higher education institution*; or
- Completed at least four Open Universities Australia (OUA) courses at the appropriate level*; or
- Completed an award from TAFE or from another registered training organisation at Diploma level or above; or
- Qualified for Special Entry; or
- Completed the University Foundation Studies Program; and
- Fulfilled any prerequisite requirements.
* Normally applicants with a grade point average of 4** or better will be recognised for entry.

** A GPA of 4 refers to the UniSA grading scale which has a range of 1 - 7, other Australian and international grading scales will be considered.

Essential requirements for admission
Prerequisites
None

Assumed Knowledge
None
View full entry requirements Hide full entry requirements

Aim

The Bachelor of Management (Marketing) provides a professional level of education for potential and current managers. To this end, the program is designed to enable graduates to acquire skills, knowledge and attributes that will assist them to work and develop as productive and socially responsible managers. The program structure provides students with the necessary breadth and depth of marketing courses matching industry requirements. The structure still provides students with flexibility to select additional Marketing courses to suit their special interests, or to take up a sub-major or minor in a field to match their career aspirations.

Content & Structure

The Bachelor of Management (Marketing) requires completion of courses totalling 108 units, the courses being listed in the program schedule.

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange	MARK 1010	4.5
Management Principles	BUSS 1054	4.5
Principles of Economics	ECON 1008	4.5
Accounting for Business	ACCT 1008	4.5
Second Semester (Study Period 4, 5 or 6)
Market Analysis	MARK 2010	4.5
Business and Society	BUSS 1057	4.5
Buyer and Consumer Behaviour	MARK 1008	4.5
Quantitative Methods for Business	MATH 1053	4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Personal Selling	MARK 2013	4.5
Advertising	MARK 2007	4.5
Communication and Information Systems in Business	BUSS 1058	4.5
Market Research	MARK 2020	4.5
Second Semester (Study Period 4, 5 or 6)
Client and Customer Relationship Management	MARK 2027	4.5
Brand Management	MARK 2008	4.5
Elective		4.5	Note(s): 2
Elective		4.5	Note(s): 2
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Business and Marketing Planning Principles	MARK 3009	4.5
Foundations of Business Law	COML 1001	4.5
Elective		4.5	Note(s): 2
Elective		4.5	Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing Topics	MARK 3012	4.5
Elective		4.5
Elective		4.5	Note(s): 2
Elective		4.5	Note(s): 2

Electives

Course name	Area and cat no.	Units
Marketing Elective
Specialist Topics in Marketing	MARK 2014	4.5
International Marketing	MARK 3005	4.5
Retail Marketing Management	MARK 2016	4.5
Marketing Planning Project	MARK 3008	18
New Product Development and Marketing	MARK 2019	4.5
Marketing for Services	MARK 2026	4.5
Marketing Practicum B	MARK 3014	9
Media Planning	MARK 2028	4.5
Students wishing to enrol in an International Study Tour please contact business.mobility@unisa.edu.au for further information
Business International Study Tour	BUSS 2062	4.5

Rules & notes

Rules

1. The program comprises: a division core of eight courses (including Marketing Principles: Trading and Exchange); a sequence of an additional nine Marketing courses specific to the program; six elective courses from within the Division of Business; and one elective from any Division of the University.

Notes

1. All division core courses will be offered in Study Period 2 and Study Period 5.

2. Marketing electives can be chosen from the prescribed list of electives. Please note that not all of these courses will be offered each year. They are: MARK 2014 Specialist Topics in Marketing; MARK 2016 Retail Marketing Management; MARK 2019 New Product Development and Marketing; MARK 2026 Marketing for Services; MARK 2028 Media Planning; MARK 3005 International Marketing; MARK 3008 Marketing Planning Project (18.0 units); MARK 3014 Marketing Practicum B (9.0 units). MARK 3014 Marketing Practicum B or MARK 3008 Marketing Planning Project should be undertaken in the last study period of the program. These courses are via competitive application and are subject to the availability of appropriate industry projects. Marketing Practicum B requires a cumulative GPA of 4.5 or above. Non-marketing business electives can be grouped into a sub-major (6 courses) or a minor (4 courses) sequence. These electives can be chosen from the Division of Business Majors and Minors web page http://www.unisa.edu.au/business/degrees/mme.asp . Alternatively, with the approval of the Program Director, students may choose up to 4 of these electives from outside of the Division of Business.