Minor, Sub-Major
The sub-major in Communication and Media introduces foundational concepts of public relations and professional writing before building more specific knowledge and skills in the areas of media relations, social media management and communication research. At the advanced level students will gain knowledge of the broader professional communication industry and how it operates while developing skills in strategic planning for integrated communication.
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Course | Area and cat no. | Units | Level | References | |
---|---|---|---|---|---|
MINOR | |||||
Communication and Media | COMM 1006 | 4.5 | 1 | ||
Public Relations Theory and Practice | COMM 1057 | 4.5 | 1 | ||
Content Creation for Media | COMM 2079 | 4.5 | 2 | ||
Communication Research Methods | COMM 2078 | 4.5 | 2 | ||
SUBMAJOR | |||||
The four courses listed in the Minor plus the following: | |||||
Promotional Communication: Advertising, Publicity and Marketing | COMM 3064 | 4.5 | 3 | ||
Integrated Communication Planning | COMM 3062 | 4.5 | 3 |
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