Start Date

2 year(s) full-time

Program Code

4CM172 (Internal)
4CM173 (Internal)

Study as
Full-time or part-time

Degree overview

  • Study the only degree of its kind in South Australia with a 40-year history.
  • Gain industry experience through internships offered at major arts organisations in Adelaide - the UNESCO City of Music.
  • Benefit from a curriculum developed in consultation with industry partners such as the Adelaide Festival Centre.
  • Develop an international perspective with opportunities to undertake a study tour or international exchange with one of our global partners.
  • Build a solid foundation in management, then specialise in arts and cultural management taught by leading industry professionals and academics.
  • Further your understanding in areas such as festivals and events management, arts philanthropy, arts law, and venues and facilities management.
  • Apply for the annual Ruth Rentschler Arts and Cultural Management Grant to help with your study costs.
  • Connect with a senior business leader through our Executive Partners Program.
  • Qualify for Advanced Standing for previous qualifications and complete your degree in just 1.5 years.
  • Study a curriculum informed by above world-class research in Management1.
  • UniSA Business is ranked in the top one per cent worldwide2 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • UniSA is in the top 10 in Australia for postgraduate teaching quality3.
  • Ranked No. 1 in SA and Top 10 in Australia for Business and Management4.

12018 Excellence in Research for Australia (ERA). 2UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021. 3Ranked #9, ComparED (QILT) Course Experience Questionnaire 2019-20 (Postgraduate). Public universities only. 42021 QS Subject Rankings.


127091.jpgPrepare for success as a manager in the vibrant arts sector with the only qualification of its kind in South Australia.

In this exciting degree, you will develop an advanced understanding of contemporary management theory and how it applies to the various elements of the creative arts and cultural industries.

You will develop leadership and problem-solving abilities, and the knowledge and skills to inform policy-making at government and peak industry body levels. Your studies will cover arts management, arts philanthropy, and arts and cultural events. You will learn the complex relationships between government, not-for-profit and private sponsorship of the arts.

You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program. Our summer and winter schools offer exciting study and learning opportunities. With options such as intensives, internships and global study tours, you can spread your study load across the year, increase your exchange opportunities and fast track your degree.

If you already have a business degree or another related qualification, you could be eligible for Advanced Standing and complete this degree in just 1.5 years.

What you'll learn

BUS01.pngThe Master of Management (Arts and Cultural Management) is made up of 16 courses; eight arts and cultural management courses, two business and management courses and six electives. Through these you will develop skills and expertise in areas that include:

  • Arts and Cultural Leadership and Governance
  • Accounting for Management M
  • Marketing Management
  • Arts and Cultural Audiences
  • Arts Environment
  • Festivals and Events
  • Arts Management
  • Arts Philanthropy 
  • Arts Law
  • Venues and Facilities Management

Degree structure

Course name Area and cat no. Units Reference  
Arts and Cultural Leadership and Governance BUSS 5436 4.5 Rule(s): 2,5
Accounting for Management M ACCT 5011 4.5 Rule(s): 2,5
Marketing Management MARK 5025 4.5 Rule(s): 2,5
Arts and Cultural Audiences BUSS 5435 4.5 Rule(s): 2,5
Arts Environment BUSS 5218 4.5 Rule(s): 2
Festival and Event Management TOUR 5002 4.5 Rule(s): 2
Arts Management BUSS 5020 4.5
Arts Philanthropy BUSS 5021 4.5
Arts Law BUSS 5202 4.5
Managing Venues and EventScapes BUSS 5356 4.5
Elective 4.5 Rule(s): 1,2
Elective 4.5 Rule(s): 1,2
Elective 4.5 Rule(s): 1
Elective 4.5 Rule(s): 1
Elective 4.5 Rule(s): 1
Elective 4.5 Rule(s): 1

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.



Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • examinations
  • individual projects and essays
  • research plans and reports
  • essays and assignments 
  • group projects and discussion papers

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities


Working closely with industry, UniSA generates high-quality enterprising research that informs our curriculum and tackles real-world problems. We are renowned for our concentration of global thought-leaders and academic experts in the areas of marketing, human resource management, applied economics, tourism and international business.

UniSA’s joint venture initiative – the Asia-Pacific Centre for Arts and Cultural Leadership1 - has established a number of partnerships around the Asia-Pacific with universities, arts centres and arts and cultural institutes. The Centre develops collaborative research projects that grow leadership and management expertise in the arts and culture in our region. Some examples of previous and current research projects include:

  • China-Australia arts and cultural exchange
  • audience study of the Hong Kong Arts Festival
  • audience studies of the Adelaide Festival Centre’s Cabaret, OzAsia and Guitar Festivals
  • arts and cultural workers in the informal economy in the Asia-Pacific region
  • music and cities: how place and space influence music creation and performance
  • governance and the arts in Australia and Asia

Why Master of Management (Arts and Cultural Management)

Why this Degree

Developed in consultation with industry partners, this degree equips students with the diverse business skills and knowledge required to manage successful arts and cultural organisations, programs, festivals, events and venues.

You will study areas such as arts management and philanthropy, and arts and cultural events management. As a graduate, you can rest assured that this is a globally competitive degree that is respected internationally for its quality and relevance to industry. You will be equipped with the knowledge and experience to succeed as a leader within the arts and cultural sectors, enabling you to address the challenges of sustainability that build relationships with audiences and industry stakeholders to enhance cultural vitality.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

Real-world connections

While you study you can get valuable industry experience through industry placements in Australia, or an international study experience through more than 60 exchange partners across Asia, Europe, North America and South America. Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of finance knowledge.

Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

We also host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

Executive Partners Program

Have you ever considered having a business mentor? As part of your studies, you can apply for our Executive Partners Program.

This is a unique opportunity for our postgraduate students to engage with highly successful industry executives to enhance their studies and career. Our Executive Partners are either active, semi-retired or recently retired business professionals who have a wealth of knowledge and want to help you achieve your goals.

Career outcomes

Your career

Upon graduation, you will be well-equipped for a management role in all areas of the arts and cultural sector.

You could consider roles such as gallery manager, festival director, theatre manager, artistic director, executive producer or corporate partnerships manager in settings such as:

  • museums, galleries, zoos and aquaria 
  • performing arts and theatrical companies
  • arts centres and venues
  • festivals and events
  • funding agencies such as government arts departments and councils
  • small artist cooperatives
  • entrepreneurial companies that stage events, touring performances and exhibitions
  • government organisations
  • entertainment businesses
  • new media organisations

How to apply

Applying to study with us:

  • go to the top of this page and make note of the relevant SATAC code (see below) then click Apply
  • you will be redirected through to the SATAC website to continue your application

You may be eligible for Advanced Standing and complete the requirements of this qualification in less than 2 years. Please see entry requirements for further details. When applying through SATAC, please refer to the codes below. If you are uncertain about your eligibility for Advanced Standing, please include more than one SATAC code in your list of application preferences.

  • 2 years - SATAC CODE 4CM172
  • 1.5 year - SATAC CODE 4CM173

Advanced standing

Eligible applicants can complete this degree in 1.5 years of full time study (or the equivalent part time) with Advanced Standing. You may be eligible if you have successfully completed one of the following: 

  • a bachelor degree in a business discipline
  • a bachelor degree which includes a major in business, commerce, marketing or management
  • a graduate certificate in a business discipline


Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and spaces that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support. 

Adelaide also has a variety of accommodation options to suit different requirements and budgets should you need, from dedicated student accommodation to private rentals. See our long-term accommodation pages or explore our student accommodation by urbanest on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a dedicated convenient, support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other student services including:

  • academic counselling
  • personal counselling
  • social support services, including family support and nearby childcare
  • common rooms
  • prayer rooms
  • security officers
  • Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
  • as well as services offered through our student association, USASA

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

As a lecturer at UniSA, my main commitment is to excellence in quality teaching and as a researcher, my main objective is to have an impact and generate greater awareness about critical issues in management and society. My research and teaching interests lie in leadership, both the good and toxic sides of leadership, gender, physical appearance, diversity, and organisational behaviour.

Dr Sarah Chua

Program Director

Portrait image for Dr Sarah Chua
Portrait image for Dr Sarah Chua

Dr Sarah Chua

Program Director


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What others are saying

"I undertook an overseas internship as an elective in my degree, enabling me to set myself apart from peers who have never ventured abroad and am better equipped to pursue career opportunities. Travelling to participate in an overseas Internship Program was one of the most enriching, challenging and exciting experiences I have undertaken."

Beth Shimmin

Master of Management (Arts & Cultural Management)
Associate Director Digital Communications & Marketing, GRACosway Pty Ltd

Beth Shimmin_1.jpg

Beth Shimmin

Master of Management (Arts & Cultural Management)
Associate Director Digital Communications & Marketing, GRACosway Pty Ltd