Start date
February
August

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBBT

Prerequisites
None

Assumed Knowledge
None

Fees
2021: AUD$ 32,600 per annum (per 1.0 EFTSL)
2022: AUD$ 32,600 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
081139K

Degree overview

  • Complete a business undergraduate and postgraduate management degree in just four years through our fast-tracked 3+1 Pathway to Masters program.
  • Graduate with a highly diverse skill-set and broader career opportunities.
  • Gain real-world experience through an industry internship, a mentorship opportunity or an overseas study tour.
  • Enjoy a fast-paced career in travel, tourism, hospitality or events.
  • Learn effective problem-solving skills, strategic thinking and communication.
  • Focus on areas such as festivals and events, event marketing, tourism and policy planning, and international conventions.
  • Attend, critique and help to run events as part of your studies.
  • Awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
  • Develop advanced skills in leadership, strategy and decision making.
  • Learn from experts who advise brands like Procter & Gamble, CBS and Nestlé.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • Ranked top 3 in Australia and in the world top 50 for Hospitality and Tourism1.
  • UniSA Business is in the top one per cent worldwide2 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.

12020 ARWU World University Subject Rankings. 2UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021.

Snapshot

Snapshot

This 3+1 Pathway to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

Enjoy a fast-paced career in the growing travel, tourism and event management industries.

In your undergraduate studies, you will be provided with a solid grounding in the essentials of global business, and with a specialisation in tourism and event management you’ll gain the skills and knowledge that employers highly value.

During your studies you will have opportunities to attend and critique events and volunteer at major events locally and overseas.. You will develop a solid theoretical grounding, industry knowledge and the management skills to enhance your career prospects across the diverse tourism, event and hospitality business sectors.

In our Master of Management (Marketing) degree, you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

You will be immersed in real-world challenges and have access to practical-based electives including industry internships, simulation projects and our entrepreneur-based course Startup Studio, which teaches you how to bring a business concept to life. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

Want to look at other options available to you? UniSA offer a wide range of other 3+1 Pathway to Masters programs.

What you'll learn

What you Learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

  • marketing for tourism, events and hospitality
  • service management in tourism, events and hospitality
  • destination management
  • the international business environment
     

In your postgraduate studies,  you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

  • business analytics and the data-driven organisation
  • people, leadership and performance
  • buyer behaviour insights
  • marketing strategy and planning
  • advanced marketing analytics

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Understanding Travel and Tourism TOUR 1001 4.5
Foundations of Event Management TOUR 2009 4.5
Career Development for Professionals BUSS 1060 4.5
Accounting for Business ACCT 1008 4.5 Note(s): 2
OR
Quantitative Methods for Business MATH 1053 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 2
Elective 4.5 Note(s): 1,2
Business and Society BUSS 1057 4.5 Note(s): 2
OR
International Study Tour 4.5 Note(s): 3
OR
Elective 4.5 Note(s): 1
Principles of Economics ECON 1008 4.5 Note(s): 2
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Management and Organisation BUSS 2068 4.5 Note(s): 2
Service Management in Tourism, Events and Hospitality TOUR 2011 4.5
Business Intelligence INFS 2036 4.5 Note(s): 2
Entrepreneurship for Social and Market Impact BUSS 2085 4.5
Second Semester (Study Period 4, 5 or 6)
Experiential Product Design for Tourism, Events and Hospitality TOUR 2006 4.5
Strategies for Events and Conventions TOUR 2012 4.5
Business Law LAWS 1018 4.5 Note(s): 2
International Business Environments BUSS 3103 4.5
OR
International Elective 4.5 Note(s): 4
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Destination Management TOUR 3009 4.5
New Technologies in Tourism, Events and Hospitality TOUR 3010 4.5
Business Ethics BUSS 5384 4.5
Marketing Management MARK 5025 4.5
Second Semester (Study Period 4, 5 or 6)
Policy and Planning for Sustainable Tourism TOUR 3006 4.5
Strategic Management BUSS 3023 4.5
Fundamentals of Data Analytics for Business INFS 5130 4.5
People, Leadership and Performance BUSS 5114 4.5

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Business (Tourism and Event Management) (Pathway to Master of Management (Marketing))

Why this Degree

This 3+1 Pathway to Masters program enables you to commence a 3-year Bachelor of Business (Tourism and Event Management) and secure a place in a 1-year Master of Management (Marketing) degree (typically 1.5 years) in just four years of study.

You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.

In your undergraduate degree, you will learn effective problem-solving, critical and strategic thinking, and communication skills while you study areas such as:

  • festivals and events
  • hospitality
  • event marketing
  • food and wine tourism
  • tourism policy and planning
  • conventions

Your postgraduate degree is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.

With flexible learning arrangements to best suit your individual needs, there are a range of options available to fast track your learning.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

Real-world connections

In addition to learning from teachers with professional experience as part of your studies, we offer opportunities for you to connect with industry outside the classroom:

  • Complete an industry project.
  • Undertake a business internship and apply the skills and knowledge gained from your studies in a real workplace setting.
  • Become a global citizen with our overseas exchange program – we have more than 60 partner universities worldwide, and study options that range from two weeks to one year.
  • Build your network and career by participating in our Business Career Mentor Program or Executive Partners Program which pairs you with an experienced business professional.
  • Meet one-to-one with a senior business executive and industry leader through our Executive in Residence program. This experience enables you to build professional networks and benefit from the experience of an industry leader.

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management, our teachers are leaders in their field. You could be working with people from globally recognised research groups such as our Ehrenberg Bass Institute for Marketing Science.

Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

We host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

This could be you

At UniSA, you'll learn invaluable transferable employability skills to future-proof your career.

UniSA Video

Career outcomes

Your career

Our quality teaching and experiences beyond the classroom will ensure you graduate career ready.

Careers to consider:

  • Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
  • Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
  • Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
  • Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners
  • Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
  • Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies
  • Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
  • Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled
  • Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
  • Marketing manager: managing the promotion and positioning of a brand or product; raising brand awareness; creating marketing campaigns to increase sales; effectively communicating with internal and external stakeholders
  • Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences
  • Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
  • Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment
  • Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
  • Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
  • Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
  • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
  • Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content
  • Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media

Industry facts

analytics-data-investigate-measure

Between now and 2024 in Australia the availability of advertising and marketing roles is projected to increase by 17,700 (21.7 per cent).

Australian Government Department of Employment, Occupational Employment Projections 2019.

line-graph-growth

Accommodation and hospitality manager employment in Australia is projected to increase by 8,900 jobs (7.7 per cent) by May 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019.

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gainaccess to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets should you need, from dedicated student accommodation to private rentals. See our long-term accommodation pages or explore our student accommodation by urbanest on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

Our international student services provide you with all the support you need at university. We want you to succeed, and if you need help, we're here to assist. You can access a full range of support services, including:

  • career advice and mentoring
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • accommodation services 
  • as well as services offered through our student association, USASA

We also offer study support from our Learning Advisers face-to-face or online. They are here to help you develop academically and professionally during your studies, and can offer help with the English language too. When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

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What others are saying

"UniSA was the only university that offered the program I really wanted to study. I loved the idea that I could –study an undergraduate and postgraduate degree together in such a short time, excel at it, still partake in the culture and events, and meet amazing people! Since the start of my degree, I have seen positive impacts on my personality and confidence, as well as my interpersonal, presentation and leadership skills. My university experience has been a great opportunity to grow and develop by combining two of my interests – business and people."

Anet Varghese

Bachelor of Business, Master of Management (Marketing)

Preferred image -Anet.jpg

Anet Varghese

Bachelor of Business, Master of Management (Marketing)

Careers in Marketing